New Clients
Yellow: coach and support3 same-day discoveries still need concern, priority, timeline, budget, and goal fields.
Owner: Studio Coordinator | Due: Before first appointment | Next Step: Review discovery tracker before huddle closes.
Hi, Skin 2.0 OS
Status
Yellow: coach and supportCRM / Operating Workspace rebuild in progress: command every role, inspect daily behavior, and keep decisions from blocking studio execution.
Primary outcome
Move from service transactions to outcome-based client relationships.
Week 1 stays manual-first, CSV-first, and inspection-first. No Boulevard writes, SMS/email automation, Slack sends, payments, or membership changes happen here.
Core value proposition
Every module maps back to customer journey visibility, role ownership, conversion, retention, coaching, recognition, source-of-truth discipline, and faster executive decisions.
Command
Every role owns a number
Role ownership is a filter over the same client, task, opportunity, and workflow records.
Inspect
Daily behavior visible
Managers see the exact queue, owner, due date, status, and next action before results drift.
Decide
Blockers do not linger
Decision velocity is part of the operating system, not a separate status meeting.
Product / service overview
The scattered route slices are consolidated into one coherent page while the old URLs remain as compatibility entry points.
Metrics belong in the rail until the underlying work is inspectable.
studio coordinator
Every role starts with the next client, task, queue, decision, or member relationship that requires action.
Primary number
Work Completed On Time
studio manager
The client record is the source of truth for timeline, tasks, opportunities, treatment plans, enrollments, recovery, and membership status.
Primary number
Client Lifecycle Progression
studio manager
Revenue work is managed as opportunities, not dashboard cards.
Primary number
Accepted Plan -> Enrolled Client %
studio manager
Retention is a daily manager-owned relationship queue, not a monthly churn report.
Primary number
Member Retention Rate
studio manager
If someone owns work, it is a task with an owner, due date, status, and source workflow event.
Primary number
Daily Execution Completion %
admin
Every operating movement is visible as a workflow event and audit trail.
Primary number
Workflow Event Completeness
executive
Dashboards summarize durable workflow evidence after queues and records have captured the work.
Primary number
Enterprise Performance / Decision Velocity
executive
Show the v0.1 operating intelligence layer across leads, missed calls, churn risk, reactivation, studio performance, and executive decisions.
Primary number
Enterprise Value Workflow Layer
executive
Unresolved decisions do not block execution.
Primary number
Decision Velocity
admin
Owners, sources, confidence labels, import batches, and safety gates are governed before automation scales.
Primary number
Source of Truth Compliance %
Metrics belong in the rail until the underlying work is inspectable.
studio manager
Filter the workspace to Client Revenue Lifecycle work.
Primary number
Lifecycle Progression Rate
studio coordinator
Filter the workspace to front-door intake, missed-call recovery, handoff notes, and commitment opportunity work.
Primary number
Commitment Intake Capture Score
esthetician
Filter the workspace to provider recommendation and client commitment work.
Primary number
Treatment Plan Commitment Rate
studio coordinator
Filter the workspace to checkout packages and enrollment completion.
Primary number
Accepted Plan -> Enrolled Client %
studio coordinator
Filter the workspace to discovery, enrollment, and recovery ownership.
Primary number
Commitment-to-Close Rate
esthetician
Filter the workspace to diagnosis, recommendation, and client commitment.
Primary number
Treatment Plan Commitment Rate
studio manager
Filter the workspace to daily behavior, coaching, recognition, recovery, and retention.
Primary number
Studio Performance Score
regional manager
Filter the workspace to studio variance and constraint removal.
Primary number
Net Active Member Growth
director
Filter the workspace to standards drift, blockers, and scale readiness.
Primary number
% Studios Operating at Standard
lead trainer
Filter the workspace to observed capability and certification work.
Primary number
Provider Performance Improvement
people
Manage leadership readiness and organizational capability dossiers while keeping official scoring evidence-bound.
Primary number
23 Dossiers / 13 Executive Focus
executive
Filter the workspace to command, inspect, decide.
Primary number
Enterprise Performance / Decision Velocity
admin
Filter the workspace to imports, confidence, owners, and governance.
Primary number
Source of Truth Compliance %
July MVP execution layer
July MVP scope: make the iPad consultation the revenue moment, then connect leadership visibility, studio accountability, front desk close tracking, member hypercare, and owned action queues.
Esthetician iPad Experience
The iPad is not for charting. It is a sales and consultation tool that helps the esthetician build a personalized skin plan with the client, capture commitment, and hand off cleanly to the front desk.
Primary outcome
Treatment plan created
Client moment
Collaborative review
Revenue proof
Commitment-to-close
Today's selected client
Step 1
Start from client context, not a blank form.
Step 2
Use large touch buttons for primary and secondary concerns.
Step 3
Capture quick observations and optional voice notes.
Step 4
Turn expertise into visual recommendation cards.
Step 5
Ask whether the plan makes sense before checkout.
Step 6
Store acknowledgement and send a clean packet to the front desk.
Turn the iPad toward the client: today's visit, what we found, what I recommend, next appointment, membership, and products.
Next Service
The Clear Skin Facial
Return in 4 weeks to continue visible progress.
Frequency
Every 4 weeks
Keeps the plan simple, consistent, and inspectable.
90-Day Plan
Clear Skin Plan
Three-visit path with booster and progress check.
Booster
Microdermabrasion
Supports texture and congestion goals.
Products
Simple home care
Do not overload the first recommendation.
Membership
Really Good Membership
Positioned as consistency and accountability.
Commitment + handoff
Signature acknowledgement
I reviewed today's personalized skin plan and recommendations with my esthetician.
Captured: signature, date, time, esthetician, studio.
This creates a measurable consultation-to-checkout pipeline instead of anecdotal reporting.
The executive view starts with leakage, conversion, follow-up, and studio status instead of generic reporting.
Membership Conversion
34%
40% July goal
Owner: Studio Managers
Treatment Plan Adoption
61%
75% plan presented
Owner: Estheticians
Booster Attach Rate
28%
35% eligible visits
Owner: Provider + Front Desk
Rebooking
72%
80% before exit
Owner: Front Desk
30-Day Retention
88%
92% active
Owner: Manager
Follow-Up Completion
81%
95% same-day
Owner: Manager
Studio RYG Status
2 red
0 red studios
Owner: Market Leader
Each studio shows the operating gap, trend, owner surface, and RYG status in one scan.
| Studio | New Clients | Membership | Treatment Plans | Booster | Rebooking | Follow-Ups | Open Actions | Trend | RYG |
|---|---|---|---|---|---|---|---|---|---|
| Rice VillageTexas | 18 | 39% | 71% | 32% | 78% | 14 / 16 | 5 | +6 pts | Green: study and share |
| ScottsdaleArizona | 21 | 27% | 49% | 22% | 64% | 9 / 17 | 12 | -4 pts | Red: correct and escalate |
| ArlingtonDC + Virginia | 15 | 33% | 62% | 30% | 75% | 11 / 14 | 7 | +2 pts | Yellow: coach and support |
Estheticians start with context, prior recommendations, membership state, and the next treatment-plan action.
| Time | Client | Esthetician | Membership | Previous / Open Plan | Next Recommendation | Status |
|---|---|---|---|---|---|---|
| 10:30 AM | Ariel Long | Kaylin Taylor | Non-member | First visit / dry skin concern90-Day Clear Skin Plan | Membership + booster + 4-week follow-up | Yellow: coach and support |
| 12:15 PM | Nia Brooks | Carm Rameau | New member | Joined 18 days agoMember hypercare touch due | Rebook next facial before checkout | Red: correct and escalate |
| 2:00 PM | Maya Chen | Christina Ybanez | Member at risk | No future visit bookedBarrier repair plan | Manager personal touch + rebook | Red: correct and escalate |
The in-chair workflow captures recommendation, commitment, and front desk handoff before checkout.
Signature acknowledgement
I understand today's recommendations, including my treatment plan, products, membership option, follow-up timeline, and next visit.
Managers see new-member, 30/60/90-day, no-rebook, voucher-risk, and cancellation-risk touches due today.
New Members
Welcome + confirm next visit
30 Day
Progress check + next plan
60 Day
Routine reinforcement
90 Day
Retention review
No Rebook
Personal touch
Cancellation Risk
Manager save call
Leadership reviews manager scorecards, market scorecards, coaching completion, execution trend, and open risks.
Manager Follow-Up
81%
Daily completion
Inspection Completion
92%
Manager inspection path
Coaching Completion
68%
Leaders needing coaching
Execution Trend
+3 pts
Seven-day improvement
Settings readiness
Studios, markets, users, thresholds, products, treatments, membership types, booster library, and treatment-plan templates are modeled as admin-governed settings before live integrations.
Nothing exists without one owner, one due date, one proof requirement, and one inspection path.
| Issue | Owner | Action | Due | Priority | Proof | Inspector | Escalation | Status |
|---|---|---|---|---|---|---|---|---|
| Treatment plan presented but membership not closed | Front Desk | Record objection and same-day recovery follow-up | Today 5 PM | P0 | Outcome + objection note | Studio Manager | Market Leader after 24h | Red: correct and escalate |
| New member has no 30-day touch logged | Studio Manager | Call or text, confirm next visit, record next action | Today | P1 | Touch outcome | Market Leader | Daily inspection | Yellow: coach and support |
| Provider handoff missing product recommendation | Esthetician | Complete plan note before client reaches checkout | Now | P1 | Signed plan packet | Studio Manager | Coaching queue | Yellow: coach and support |
Definition of done
Executive gap scan under 60 seconds, manager hypercare queue visible, esthetician plan workflow under two minutes, signature captured before checkout, handoff measurable through recommendation gap, close gap, and handoff gap.
How it works
The page keeps the same CRM objects, queues, workflow events, manager reviews, and source labels, but orders them as a single customer journey.
Step 1
Discovery
Step 2
Diagnosis
Step 3
Treatment Plan
Step 4
Client Commitment
Step 5
Enrollment
Step 6
Recovery
Step 7
Retention
Every role starts with the next client, task, queue, decision, or member relationship that requires action.
| Client | Record | Next Action | Owner | Due | Status |
|---|---|---|---|---|---|
| Ariel Long | EnrollmentCheckoutExecutionPackage | Complete enrollment from accepted 90-Day Clear Skin Plan | studio coordinator | Now | Yellow: coach and support |
| Maya Chen | MembershipMemberRelationshipTouch | Manager relationship touch: no future booking | studio manager | Today | Red: correct and escalate |
| Jordan Smith | LeadCallAttempt | Call attempt and required disposition | studio coordinator | Today | Yellow: coach and support |
| Enterprise | DecisionDecisionLog | Assign owner for checkout package approval gate | executive | 48 hours | Red: correct and escalate |
| Queue | Owner | Due Rule | Open | Status |
|---|---|---|---|---|
| Discovery Calls Due | studio coordinator | Before appointment | 8 | Yellow: coach and support |
| Accepted Plans Awaiting Enrollment | studio coordinator | Now | 4 | Yellow: coach and support |
| At-Risk Members | studio manager | Daily | 2 | Red: correct and escalate |
| Open Decisions | executive | 48 hours | 3 | Red: correct and escalate |
Phone Revenue Lane
The phone lane captures goals, concerns, handoffs, recovery ownership, and manager inspection while external phone systems remain outside this week-one boundary.
Phone Revenue OS v1
The phone system is external this week. Hi, skin 2.0 OS owns the internal intake record: client goal, skin concern, next step, handoff note, commitment opportunity, recovery owner, and manager inspection.
Commitment opportunities
3
Rows flagged for membership, package, rebooking, or recovery ask.
Missing handoffs
1
Booked clients missing provider / front desk context before the visit.
Open recovery
1
Leads or non-enrolled clients still needing owner follow-through.
| Client | Goal + Concern | Booked | Handoff | Commitment | Owner / SLA | Actions | Manager Review |
|---|---|---|---|---|---|---|---|
Ariel Long Rice Village / Texas (713) 485-0509 | Clearer texture before summer travel Texture, pores, early aging First-time / Missed call recovery | Booked | Handoff needed | Flagged | Studio Coordinator Before visit Add goal and concern to pre-visit handoff before appointment. | Needs review Handoff Needed Booked | |
Morgan Lee Montrose / Texas (832) 241-6139 | Calm breakouts before event Breakouts and redness Non-enrolled / Inbound inquiry | Not booked | Handoff needed | Flagged | Studio Coordinator Same day Call back with recommended next appointment and recovery path. | Needs review Needs Follow-Up Still open | |
Jordan Rivera Mosaic / DC + Virginia (703) 563-0154 | Restart monthly routine Dryness and uneven tone Former member / Former member reactivation | Booked | Handoff done | Flagged | Studio Coordinator At checkout Provider confirms treatment plan and front desk asks for membership restart. | Reviewed Commitment Opportunity Booked |
No call attempt may remain unresolved. Every inbound lead must have a client goal, skin concern when available, owner, next action, due date, and manager review status. Booked clients need a handoff note before the visit.
Treatment plan engine
The provider workflow keeps the menu hierarchy, client context, treatment plan, acceptance state, and enrollment handoff inspectable.
Provider iPad Workflow
The provider creates the TreatmentPlan in one pass from the client context, menu hierarchy, and long-term recommendation.
Client
Live Preview
90-Day Clear Skin Plan - $298/mo x 3
TreatmentPlan Created
Client Acceptance Screen
Healthier-looking skin and a clear starting point
Recommended Plan
90-Day Clear Skin Plan
Recommended Services
The Clear Skin Facial
Recommended Boosters
Microdermabrasion
Recommended Infusions
Clearing
Membership Recommendation
The Corrective Membership
Package Recommendation
90-Day Clear Skin Plan
Timeline
90 days with the next visit recommended in 4 weeks.
Investment
$298/month x 3
TreatmentPlanAcceptance
Pricing, package, booking, and CTA
The checkout package preserves pricing, selected line items, next appointment recommendation, print/PDF placeholder, copy-paste invoice text, and Boulevard mapping placeholders without external writes.
Checkout Execution Package
Acceptance creates a checkout-ready internal package with line items, selected pricing, copy/paste invoice text, print view, PDF placeholder, and Boulevard mapping placeholders. It does not write to Boulevard.
Client
| Type | Line Item | Category | Qty | Selected Price | Mapping |
|---|---|---|---|---|---|
| service | The Clear Skin Facial | Corrective Treatment | 1 | $199 | Boulevard mapping required |
| booster | Microdermabrasion | Booster | 1 | $45 | Boulevard mapping required |
| infusion | Clearing | Corrective Infusion | 1 | $95 | Boulevard mapping required |
| membership | The Corrective Membership | Membership | 1 | $199 | Boulevard mapping required |
| package | 90-Day Clear Skin Plan | 90-Day Plan | 1 | $298 | Boulevard mapping required |
| nextAppointment | Next appointment recommended in 4 weeks | Scheduling | 1 | $0 | Manual booking step in Boulevard |
PDF View
PDF View placeholder - generate only after internal approval.
Boulevard Mapping Placeholder
Each line item keeps a mapping placeholder for future Boulevard IDs. Week 1 remains manual entry only.
Studio Coordinator Queue
2
Accepted treatment plans become front desk execution work. Every row needs enrollment status, payment status, next appointment status, priority, and a visible next action.
| Client | Provider | Concern | Accepted Plan | Membership | Package | Accepted Time | Minutes Since Acceptance | Enrollment Status | Payment Status | Next Appointment Status | Priority | Actions |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ariel Long | Brooke | Combination | 90-Day Clear Skin Plan | The Corrective Membership | 90-Day Clear Skin Plan | 9:42 AM | 18 | Open | Pending | Recommended | Yellow: coach and support | |
| Maya Chen | Iris | Discoloration | 90-Day Even Tone Plan | The Corrective Membership | 90-Day Even Tone Plan | 8:55 AM | 65 | Needs Follow-Up | Pending | Missing | Red: correct and escalate | |
| Jordan Price | Nia | Maintenance | The Really Good Membership | The Really Good Membership | None | 10:10 AM | 6 | Enrolled | Complete | Booked | Green: study and share |
Results, proof, and retention
New member welcomes, at-risk rows, cancellation saves, and manager relationship touches are preserved as the proof layer for LTV and retention.
Membership Retention OS
This is the manager-owned relationship system for retention, churn prevention, member health, and lifetime value protection. It is not the inbound demand queue.
New Member Welcome Completion %
| Member | Enrollment Date | Membership | Provider | Next Appointment | Welcome Completed | Risk Status |
|---|---|---|---|---|---|---|
| Ariel Long | 2026-06-07 | 90-Day Clear Skin Plan | Brooke | Booked in 4 weeks | No | Green: study and share |
| Jordan Price | 2026-06-06 | The Really Good Membership | Nia | Booked | Yes | Green: study and share |
At-Risk Member Recovery %
| Member | Risk Trigger | Last Visit | Next Visit | Owner | Risk Level | Action Required |
|---|---|---|---|---|---|---|
| Maya Chen | No future appointment booked | 2026-05-02 | Missing | Studio Manager | Red: correct and escalate | Manager touch today and rebook. |
| Sam Rivera | Long gap since last visit | 2026-05-14 | Not booked | Studio Manager | Yellow: coach and support | Call before Friday. |
Cancellation Save %
| Member | Cancellation Reason | Tenure | Last Visit | Recovery Status | Save Offered | Risk Level |
|---|---|---|---|---|---|---|
| Taylor Brooks | Scheduling | 2 months | 2026-05-18 | Manager save review open | No | Red: correct and escalate |
| Lee Morgan | Unclear value | 1 month | 2026-05-22 | Win-back later | Yes | Yellow: coach and support |
Manager Relationship Touch Completion %
| Member | Touch Type | Due Date | Owner | Completed | Outcome | Next Action | Risk Level |
|---|---|---|---|---|---|---|---|
| Ariel Long | NEW_MEMBER_WELCOME | 2026-06-08 | Studio Manager | No | Open | Welcome call or manual text. | Green: study and share |
| Maya Chen | NO_REBOOKING | 2026-06-07 | Studio Manager | No | Still At Risk | Rebook and document reason. | Red: correct and escalate |
Manager operating cadence
Daily priorities, checklist completion, red/yellow/green exceptions, coaching, recognition, and blockers stay visible in one operating surface.
Manager Daily Control Panel
The manager starts with the work that must be inspected today: client journey breaks, enrollment relay, retention risk, coaching, recognition, blockers, and decisions.
New Clients
Yellow: coach and support3 same-day discoveries still need concern, priority, timeline, budget, and goal fields.
Owner: Studio Coordinator | Due: Before first appointment | Next Step: Review discovery tracker before huddle closes.
Accepted Plans Awaiting Enrollment
Red: correct and escalateMaya Chen accepted a 90-Day Even Tone Plan but payment and next appointment are still open.
Owner: Studio Coordinator | Due: Now | Next Step: Inspect checkout package and assign follow-up.
New Members
Green: study and shareAriel Long needs a welcome touch after enrollment.
Owner: Studio Manager | Due: Within 24 hours | Next Step: Complete welcome and confirm next appointment.
Open Decisions
Yellow: coach and supportProvider handoff standard needs final owner for late-day appointments.
Owner: Executive | Due: 48 hours | Next Step: Assign decision sponsor.
New Clients
3
Yellow: coach and supportAccepted Plans Awaiting Enrollment
3
Yellow: coach and supportRecovery Queue
2
Red: correct and escalateNew Members
2
Green: study and shareAt-Risk Members
2
Yellow: coach and supportCanceled Members
2
Red: correct and escalateCoaching Required
1
Yellow: coach and supportRecognition Opportunities
1
Green: study and shareOpen Decisions
2
Yellow: coach and support| Section | Item | Owner | Due | Status | Next Step |
|---|---|---|---|---|---|
| Recovery Queue | 2 accepted-not-enrolled clients are past same-day recovery standard. | Studio Coordinator | Today | Red: correct and escalate | Create recovery touch and manager review. |
| Coaching Required | Provider skipped long-term recommendation on two consults. | Studio Manager | End of day | Yellow: coach and support | Coach observable recommendation behavior. |
| Recognition Opportunities | Jordan membership enrolled in six minutes after acceptance. | Studio Manager | Huddle | Green: study and share | Recognize coordinator and provider relay. |
Recognition
Created a clear 90-day plan, got client acceptance, and moved the package to checkout the same visit.
Metric: Accepted Plan -> Enrolled Client %
Coaching
Use the Treatment Plan Engine before client wrap-up and document Not Today when the plan is not accepted.
Follow-Up Date: 2026-06-08
Blockers
Executive command + IntelligenceOS
The IntelligenceOS prototype remains embedded with its demo flow, studio ranking, commitments, missed-call recovery, AI insight placeholder, SOP copilot, and data protection controls.
A working operating intelligence demo across leads, missed calls, members, churn risk, reactivation, studio performance, and executive reporting.
One-click demo flow
Commitments are the operating backbone: owner, next action, date, and time.
v1 uses imported discovery findings as the baseline. Analytics that require live system data are clearly marked before they can be treated as real-time.
Finding
Enterprise Operating Constraint
Source
Hi_Skin_2_0_CEO_Weekly_Operating_Report_Week_1_Phase_3_2026-06-05.pdf
Source date
2026-06-05
Import status
Realtime requirement
API connection required for real-time analytics.
Required API
Boulevard, selected phone platform, KPI workbook, daily studio trackers, membership data
Confidence
High
Last imported
2026-06-13
Finding detail
Demand, talent, and brand momentum exist. The constraint is consistent revenue capture and operating execution across locations.
Business implication
The company does not primarily lack strategy. It lacks consistent operating control over the behaviors that turn demand into revenue quality, retention quality, LTV, and enterprise value.
Profit lever
Improve revenue capture and membership growth by standardizing the behaviors that convert existing demand.
Cost reduction lever
Reduce management drag caused by inconsistent local interpretation and manual reconciliation.
Notes
Imported from executive discovery report. Baseline operating finding, not live operational analytics.
Mark's funding frame
Fund AI first where it monetizes demand already being created or removes management drag.
AI Missed Call Recovery is the fastest revenue-capture lane because the discovery baseline already shows an answer-rate and recovery gap.
Executive operating architecture
TrafficOS creates and qualifies demand. BookingOS captures demand into appointments. RevenueOS monetizes visits. RetentionOS protects recurring revenue. MarginOS turns growth into contribution margin, EBITDA quality, cash flow, and enterprise value. Margin BridgeOS shows how the business moves from 6% to 30% through operating levers. CommitmentOS ensures every opportunity has owner, next action, date, and time.
Are we moving from 6% current margin to 30% target margin through operating levers?
Target-case assumption: the 6% and 30% figures require verified finance, payroll, inventory, Boulevard, marketing, and source-of-truth data before they are treated as live.
Are we creating the right demand?
Primary lever: Source quality and campaign-to-member attribution.
API Connection Required: API connection required via Meta Ads API, Google Ads API, GA4, website forms, referral tracking, Boulevard, and selected phone platform.
Are we capturing demand into appointments?
Primary lever: Missed-call recovery and smart scheduling.
API Connection Required: API connection required via Selected phone platform API, Boulevard Scheduling API, Boulevard Appointments API, Boulevard Client API, SMS platform, and email platform.
Are we converting visits into enterprise value?
Primary lever: Treatment plan, membership/package, product, booster, rebook, and referral conversion.
API Connection Required: API connection required via Boulevard appointments, POS/product sales, membership sales, package sales, rebooking data, treatment-plan data, and no-sale reason capture.
Are we protecting and growing recurring revenue?
Primary lever: Churn risk, member health, second-visit activation, and reactivation.
API Connection Required: API connection required via Boulevard Membership API, Boulevard Appointment API, Boulevard Client API, cancellation/pause reason data, product/package purchase data, SMS platform, and email platform.
Are we converting revenue into contribution margin, EBITDA quality, and scalable enterprise value?
Primary lever: Contribution margin, profitable revenue mix, provider-hour yield, product margin, package economics, membership economics, and CAC payback.
MarginOS prevents IntelligenceOS from becoming a revenue vanity machine.
API Connection Required: API connection required via Boulevard POS / transactions, appointments, services, memberships, packages, products, staff attribution, payroll / scheduling, inventory, accounting / P&L, Meta Ads, Google Ads, GA4, phone platform, SMS/email, and manual lease / occupancy cost import.
System detects, prioritizes, drafts, assigns, and tracks. Humans decide, speak, coach, approve, and secure the next commitment.
Highest-value human work
Judgment
Trust, coaching, approval, escalation, relationship repair
Lowest-value human work
Memory
Sorting, routing, reminders, reports, re-entry, status chasing
Operating rule
4 fields
Owner, next action, date, and time
| Role | Leverage Layer | Highest-Value Moments | System Owns | Human Owns | Value Destroyer | Inspection Question |
|---|---|---|---|---|---|---|
| Studio Manager | Highest enterprise-value human layer | Morning inspection, Broken commitment review, Same-day coaching | Broken commitment alerts, Queue priority, Huddle prep | Coach the behavior gap, Assign recovery, Inspect completion | Manager becomes the memory layer, task chaser, or hero rescuer instead of making the system run. | What broke, who owns recovery, and when will I inspect it again? |
| Esthetician | Trust and treatment-plan layer | Skin goal discovery, Treatment recommendation, Product recommendation | Recommendation checklist, Missed recommendation detection, Treatment-plan status | Build trust, Make the plan specific, Connect care to the client goal | Service ends without documented recommendation, product plan, rebook, or coordinator handoff. | What recommendation was made, and what next commitment was created before checkout? |
| Studio Coordinator | Revenue-capture layer | First live call, Missed-call recovery, Checkout commitment | Daily queue, Scripts, Client context | Own the conversation, Secure the next commitment, Use premium language | Coordinator becomes transactional at phone or checkout instead of converting demand into the next commitment. | Did the interaction create appointment, follow-up, rebook, membership, package, or recovery commitment? |
| Market Leader | Manager-inspection layer | Diagnose studio variance, Inspect manager inspection, Coach manager behavior | Studio variance view, Manager inspection completion, Weekly review builder | Coach the manager, Protect the inspection chain, Compare studios | Market Leader bypasses the manager and becomes a floating super-manager for frontline teams. | Which manager behavior must change, and what manager commitment proves it is being inspected? |
| CEO | Focus and capital-allocation layer | Inspect enterprise levers, Allocate focus, Sample evidence | Enterprise summary, Studio ranking, Market ranking | Decide where to focus, Inspect the chain, Avoid anecdote chasing | Executive bypasses the operating chain and solves frontline issues directly. | Which studio is leaking value, who owns correction, and what metric proves recovery? |
Operating answer
Place humans at commitment conversion points, not administrative checkpoints.
The platform should remove memory, routing, reporting, reminders, and inconsistent interpretation from the field so frontline roles can focus on trust, judgment, coaching, and the next commitment.
Language standard
Direct, premium, results-focused, skincare-forward, and confident without pressure. No fear-based closing, medical guarantees, hard-sell tone, or discount-club membership framing.
CEO view of enterprise revenue, membership, churn, and studio risk. Imported from discovery unless a live source badge says otherwise.
Total revenue
$1,848,800
$1,911,300 forecast
Net active growth
254
363 new + 85 reactivated - 194 lost
Churn
4.3%
18% forecast risk
Commitment compliance
68%
55% broken recovery
Missed call recovery
57%
Recovered / missed calls
Imported from discovery: 7 of 9 studios missed the Week 1 shopper call.
API connection required via selected phone platform for live answer rate, missed calls, callback SLA, call recordings, and recovery analytics.
Finding
Inbound Phone Capture Gap
Source
Hi_Skin_2_0_CEO_Weekly_Operating_Report_Week_1_Phase_3_2026-06-05.pdf
Source date
2026-06-05
Import status
Realtime requirement
API connection required for real-time analytics.
Required API
Selected phone platform API, SMS platform, Boulevard booking API
Confidence
High
Last imported
2026-06-13
Finding detail
7 of 9 studios missed the Week 1 shopper call, indicating a direct answer-rate and recovery gap.
Business implication
Warm inbound demand is being created but not consistently captured, recovered, or converted into booked revenue.
Profit lever
Recover warm inbound demand before it is lost.
Cost reduction lever
Reduce manual call chasing, manager follow-up burden, and revenue leakage from untracked missed calls.
Notes
Imported from executive discovery report. Baseline operating finding, not live operational analytics.
| Studio | Revenue | Members | Net Growth | Lead Conv. | Missed Call | Commitments | Risk | Action |
|---|---|---|---|---|---|---|---|---|
| Scottsdale AZArizona | $172,400 | 398 | -3 | 28% | 39% | 46% | Critical | |
| Phoenix AZArizona | $183,600 | 431 | 10 | 32% | 47% | 52% | High | |
| Gilbert AZArizona | $191,200 | 452 | 20 | 36% | 53% | 64% | Medium | |
| MKT Heights TXHouston | $198,400 | 469 | 28 | 39% | 58% | 68% | Medium | |
| 14th Street DCDMV | $226,300 | 523 | 37 | 44% | 60% | 69% | Low | |
| Mosaic VADMV | $219,700 | 506 | 37 | 43% | 63% | 74% | Low | |
| Rice Village TXHouston | $205,800 | 487 | 35 | 41% | 64% | 77% | Low | |
| Montrose TXHouston | $214,500 | 512 | 42 | 42% | 61% | 88% | Low | |
| Uptown Park TXHouston | $236,900 | 548 | 48 | 48% | 68% | 76% | Low |
Houston
2016 active members
Arizona
1281 active members
DMV
1029 active members
North Star formula: new members + reactivated members - cancellations.
New members
363
Demand converted into membership
Reactivated
85
Dormant demand recovered
Cancellations
194
Membership loss to inspect
| Studio | New | Reactivated | Cancellations | Net Growth | Contribution |
|---|---|---|---|---|---|
| Scottsdale AZ | 24 | 5 | 32 | -3 | -1% |
| Phoenix AZ | 31 | 6 | 27 | 10 | 4% |
| Gilbert AZ | 35 | 9 | 24 | 20 | 8% |
| MKT Heights TX | 39 | 8 | 19 | 28 | 11% |
| 14th Street DC | 49 | 9 | 21 | 37 | 15% |
| Mosaic VA | 44 | 13 | 20 | 37 | 15% |
| Rice Village TX | 41 | 11 | 17 | 35 | 14% |
| Montrose TX | 46 | 14 | 18 | 42 | 17% |
| Uptown Park TX | 54 | 10 | 16 | 48 | 19% |
Per-studio view for manager and market leader inspection. Demo placeholders until Boulevard and phone data are connected.
Revenue
$172,400
$161,500 forecast
Net active growth
-3
24 new + 5 reactivated - 32 cancellations
Conversion rate
28%
22% membership conversion
Manager risk score
78
34% churn risk
Yesterday
Today
Right Now
Every opportunity needs owner, next action, date, and time.
Compliance
20%
Completed or recovered commitments
Broken
1
Requires recovery owner
Incomplete fields
0
Missing owner, action, date, or time
| Client | Type | Owner | Next Action | Due | Status | Demo Actions |
|---|---|---|---|---|---|---|
| Olivia Grant | Contact | Mia | Call back, confirm skin concern, and send reviewed booking link. | 2026-06-13 09:15 | Open | |
| Camila Stone | Appointment | Mia | Confirm consultation and pre-service concern before arrival. | 2026-06-13 10:00 | Completed | |
| Ava Brooks | Churn Save | Anna | Manager value-review call and same-week rebook. | 2026-06-13 12:30 | Open | |
| Lena Ortiz | Churn Save | Anna | Send esthetician note and schedule routine reset. | 2026-06-12 16:00 | Broken | |
| Maddie Ellis | Reactivation | Mia | Send manager-reviewed 30-day routine reset message. | 2026-06-13 15:30 | Open |
No owner means no accountability. No next action means no movement.
| Section | Client | Reason | Commitment Needed | Recommended Owner | Next Action |
|---|---|---|---|---|---|
| Recommendations without follow-up | Camila Stone | Treatment plan has at least one missed recommendation and no recommendation commitment. | Treatment | Studio Manager | Create follow-up commitment for missing product, membership/package, and rebook recommendation. |
Workflow: missed call, SMS, booking link, owner, status, recovered.
| Caller | Time | SMS | Link | Owner | Status |
|---|---|---|---|---|---|
| Olivia Grant | 08:42 | Sent | Sent | Mia | In progress |
| Camila Stone | 09:15 | Sent | Sent | Mia | Recovered |
Mock SMS copy generator
Hi Olivia, this is Hi, skin Scottsdale. Sorry we missed you. Here is the fastest booking link, and I can help you choose the right facial today.
High-intent leads are prioritized by score and next action.
| Lead | Source | Coordinator | Contact | Booking | Score | Next Action |
|---|---|---|---|---|---|---|
| Olivia Grant | Meta | Mia | Needs follow-up | Not booked | 91 | Call within 15 minutes and offer next available consultation. |
Member risk is modeled from recency, frequency, product behavior, and membership age.
| Member | Age | Last Visit | Frequency | Products | Risk | Save Action |
|---|---|---|---|---|---|---|
| Ava Brooks | 7 mo. | 51 days | 0.4/mo. | 0 | Critical | Manager call today: acknowledge gap, rebook service, offer routine reset plan. |
| Lena Ortiz | 11 mo. | 38 days | 0.6/mo. | 1 | Critical | Send personalized esthetician note with next treatment recommendation. |
Dormant clients segmented into outreach windows with AI-ready placeholders.
Maddie Ellis
Really Good Facial
Your skin routine is right on time for a reset. We can help you keep the progress going this week.
Top revenue actions across churn saves, reactivations, missed calls, unbooked leads, treatment plans, and upgrades.
| Priority | Type | Client | Owner | Due | Recommended Action |
|---|---|---|---|---|---|
| Critical | Churn Save | Ava Brooks | Anna | Now | Manager save call and same-week rebook. |
| High | Missed Call | Olivia Grant | Mia | Now | Call back, confirm skin concern, send booking link. |
| High | Unbooked Lead | Olivia Grant | Mia | Today | Move to high-intent lead sequence. |
| Medium | Reactivation | Maddie Ellis | Mia | Today | Send 30-day routine reset message. |
Daily visibility into yesterday, today, right now, broken commitments, and coaching.
Anna
Next inspection: 2026-06-14
Yesterday
Today
Right Now
Coaching question: What behavior was missed, what commitment was not created, and when will I inspect this again?
Market Leaders inspect managers, not frontline teams directly.
Arizona / Anna
Scottsdale is drifting because manager inspection is not converting broken commitments into same-day recovery.
Coaching question: Which client opportunity lacked owner, next action, date, or time before it broke?
Greet, evaluate, tour, assess, propose, then create the next commitment.
Camila Stone
Commitment linkedEvery guest is evaluated across service, booster, product, membership, package, rebook, and referral.
Camila Stone
Consultation
No booster recommendation, No product recommendation, No membership/package discussion
Plain-English executive summaries from mock operating data.
Scottsdale AZ is critical risk due to -3 Net Active Member Growth, 34% forecasted churn risk, 62% call answer rate, and 46% commitment compliance.
What happened: Net Active Member Growth, churn, call capture, and commitment compliance are moving together.
Why it matters: Leakage without ownership turns into lower retention quality and weaker enterprise value.
Who owns it: Manager owns inspection; coordinator owns recovery tasks; Market Leader inspects manager behavior.
Metric to inspect: Commitment compliance and missed-call recovery before the next huddle.
Open the Revenue Coordinator queue and clear churn saves plus missed-call recovery today. Each action needs owner, next action, date, and time.
Scottsdale AZ
CriticalScottsdale is underperforming due to elevated churn, low call answer rate, and weak membership conversion.
Phoenix AZ
HighPhoenix revenue is at risk because churn pressure is rising faster than new member growth.
Houston
LowHouston is the strongest market, led by Uptown Park membership conversion and stable retention.
Seeded SOP answers only. This is ready to swap into a retrieval-backed copilot later.
Coordinator
SOP Copilot - Commitment System
Core rule: Every opportunity must have owner, next action, date, and time.
What to do: Create or update the commitment before the interaction is considered handled.
Commitment to create: Create the smallest next-step commitment that moves the client forward.
Manager inspection question: Which opportunity is missing owner, next action, date, or time?
Avoid: Do not mark an opportunity handled because someone talked about it.
Advancement requires demonstrated behavior, not attendance only.
| Week | Module | Role | Status | Level | Evidence |
|---|---|---|---|---|---|
| 1 | Commitment Fundamentals | Studio Coordinator | Observed | Execute | Created live owner, action, date, and time commitments during huddle. |
| 2 | Phone + Follow-Up | Studio Coordinator | In Progress | Understand | Needs manager-observed missed-call recovery. |
| 3 | Consultation + Treatment Plan | Esthetician | Completed | Execute | Documented care plan and next commitment. |
| 4 | Treatment Plan Monetization | Esthetician | In Progress | Understand | Product and rebook recommendation consistency not yet demonstrated. |
| 7 | Manager Certification + Sustainment | Studio Manager | Observed | Improve | Reviewed broken commitments and coached behavior gap. |
Drafts, inspections, and commitment transitions keep a visible operating trail.
Commitment created
2026-06-13T08:45:00-07:00
Revenue Ops: Created recovery commitment for Olivia Grant.
Commitment broken
2026-06-12T16:15:00-07:00
System: Lena Ortiz churn-save due time passed.
AI message drafted
2026-06-13T09:20:00-07:00
Mia: Draft-only missed-call SMS generated with placeholder-safe context.
Manager reviewed message
2026-06-13T09:26:00-07:00
Anna: Reviewed SMS before client-facing use.
Inspection completed
2026-06-13T10:30:00-07:00
Arizona Market Leader: Reviewed Scottsdale manager inspection gap.
AI safety rules
Integration state is explicit so mock data can be replaced cleanly.
Boulevard
Mock DataReplace studio/member/booking seeds with Boulevard API or approved exports.
Powers: Members, Appointments, Treatment plans, Revenue
Mocked today: Studios, memberships, appointments, and revenue metrics.
Phone system
Mock DataReplace missed-call seeds with phone provider webhooks and disposition events.
Powers: Phone Revenue OS, Missed call recovery, Callback SLA
Mocked today: Call log, recovered status, and SMS draft state.
Meta
PendingConnect campaign/source data through Meta API.
Powers: Lead Intelligence, Source attribution
Mocked today: Lead source and quality score.
Google Ads
PendingConnect lead source and campaign spend through Google Ads API.
Powers: Lead Intelligence, CAC proxy
Mocked today: Google Ads lead examples.
SMS
Mock DataKeep draft-only until Twilio or approved SMS provider send gates are enabled.
Powers: Recovery, Reactivation, Save campaigns
Mocked today: Draft-only outreach messages.
Connect approved ESP for draft campaigns and lifecycle sends.
Powers: Reactivation, Lifecycle nurture
Mocked today: No email sends, draft placeholders only.
Claude
Mock DataSet ANTHROPIC_API_KEY and HISKIN_INTELLIGENCE_AI_PROVIDER=anthropic to enable model-backed insights.
Powers: AI Insights, SOP Copilot
Mocked today: Provider-agnostic placeholder insight adapter.
OpenAI
Mock DataSet OPENAI_API_KEY to replace deterministic summaries with model-generated insights.
Powers: AI Insights, Draft generation
Mocked today: Deterministic summaries unless a key exists.
Data warehouse
DisabledFuture PostgreSQL, Supabase, Snowflake, or BigQuery analytics destination.
Powers: BI export, Forecasting, Cohorts
Mocked today: Typed in-repo mock data.
BI export
DisabledFuture Looker, Power BI, Metabase, or warehouse semantic layer export.
Powers: Executive reporting, Board reporting
Mocked today: On-page KPI cards and tables.
Training, certification, and people
People, coaching, promotion watch, talent dossiers, executive focus, operating controls, and assessment queues remain part of the 2.0 operating page.
Built from the current Obsidian assessments and the CEO Control Tracker. Real people are ranked aggressively for attention, proof path, and operating risk; official scorecard fields stay evidence-bound.
People ranked
5
Assessment-derived order
Top promotion bet
Malauri
30-day proof path
Highest upside
Jasmine
Market leader test
Red risk signal
Taylor D.
Customer promise owner
Talent, Training, Management Cadence, and Performance Standard
Thesis
Hi, skin has sales-capable, coachable talent. The larger gap is management frequency, training reinforcement, and inspection cadence.
Current Finding
The opportunity is not only external hiring. Existing internal talent can become stronger operators, sellers, managers, and studio leaders if the behavior is reinforced daily.
Core Issue
The company cannot expect daily revenue contribution, daily client conversion, and daily accountability from monthly reinforcement.
Operating Shift
Hire fast, qualify fast, train fast, inspect daily, coach directly, promote performance, and exit misalignment quickly.
Talent Standard
Source: 02-People/Talent Assessments/00 Hi, Skin Executive Report - Talent, Training, Management Cadence, and Performance Standard.md
Daily huddle
7-10 min
Set target, behavior focus, ownership, client opportunities, blockers, and what must happen before close.
Daily micro-training
3-5 min
Build one behavior at a time: sales language, objection handling, rebooking, membership, client recovery, or follow-up.
Weekly focus
1 theme
Reinforce a single performance theme through the week and inspect adoption.
End-of-week recap
15-30 min
Close the loop between result, behavior, missed opportunity, coaching priority, and next weekly focus.
One-on-one development
Weekly to monthly
Develop individual performance, accountability, and skill without replacing daily huddles or weekly inspection.
CEO + Operations Decision Points
Leadership readiness and organizational capability assessment system. This is not an HR system.
Dossiers
22
Named individuals
Focus group
12
Executive first
Verified
4
Source-backed
Needs validation
16
Open records
Calendar gaps
22
Booking proof
Performance gaps
22
Validation proof
Team Tracker
ReadPeople Directory, Interview Tracker, Leadership Observations, Leadership Enrichment, and Organizational Chart tabs read from the live tracker.
Company-Wide Personnel List
ReadCopy of Company Wide Emails / SM Participation spreadsheet read on 2026-06-10 and normalized into company-wide-personnel-2026-06-10.json/csv with duplicate-name and blank-name cleanup flags.
Leadership Interviews
PartialExisting local completed narratives and assessment guides are mapped where present.
Google Calendar Bookings
DATA REQUIREDCalendar event search was not available in this connector session; event IDs or export are required for booking proof.
LinkedIn Research
PartialLeadership Enrichment tab provides validated, partially verified, or needs-validation context. Missing LinkedIn URLs remain open.
Performance Data
DATA REQUIREDNo validated person-level performance data was present in the read-only source pass.
Decision Guardrail
LinkedIn context is never enough for hiring or termination recommendations. Assessment requires interview findings and validation requires performance data.
Assessment-derived priority order for attention, proof path, and executive decision-making.
| Rank | Person | Tier | Call | Confidence | Priority Score | Decision Rule |
|---|---|---|---|---|---|---|
| #1 | Malauri Swindoll Studio Manager | A1 - promote/test now | Best near-term internal promotion bet. | High | 92 | Put her on a 30-day proof path before widening scope. |
| #3 | Jasmine Long Market leader candidate | B1 - highest upside, unverified | Highest upside market-leader candidate if revenue math and manager replication test cleanly. | Medium | 74 | Run the market leader assessment before assigning Texas growth ownership. |
| #4 | Taylor Donkin Operations / training owner | B2 - critical integrator, verify before relying | Critical operating-system gatekeeper; high leverage if the interview confirms ownership. | Medium | 72 | Interview before assigning August readiness ownership or trusting rollout absorption capacity. |
| #5 | Daryan Sandoval Studio leadership candidate | B3 - bench candidate, revenue proof required | Potential strong studio manager or market bench; not a market-leader call until revenue coaching is proven. | Low | 66 | Classify only after membership coaching, missed-lead recovery, and underperformer-development probes. |
| #6 | Taylor DiGiacomo Brand / community operator | R1 - red risk signal, not promotion priority | Use as the diagnostic voice for customer-promise risk; do not treat as a promotion watch candidate yet. | High | 58 | Name the customer-promise owner before increasing campaign pressure. |
Narrative readiness, risk signal, and required next action from Obsidian, sorted by rank.
| Person | Role / Scope | Readiness | Signal | Score | Next Action |
|---|---|---|---|---|---|
Malauri Swindoll Completed narrative | Studio Manager Montrose / Houston Market | Strong emerging operator | Green: study and share | High Evidence coverage 92% | Use Promotion Watch List path to test training leader / market support readiness. |
Jasmine Long Assessment guide | Market leader candidate Texas multi-unit operations | High-capacity regional operator; interview required | Yellow: coach and support | DATA REQUIRED Evidence coverage 42% | Run 30-minute market leader assessment and score against operational scale criteria. |
Taylor Donkin Assessment guide | Operations / training owner Training, recruiting, onboarding, customer experience, studio launches | High-leverage stakeholder; interview required | Yellow: coach and support | DATA REQUIRED Evidence coverage 44% | Run Taylor Donkin call before August readiness score is trusted. |
Daryan Sandoval Assessment guide | Studio leadership candidate Studio operations / revenue leadership assessment | Likely strong operator; revenue-leadership proof required | Yellow: coach and support | DATA REQUIRED Evidence coverage 40% | Run assessment and classify as future market leader, strong studio manager, needs development, or role risk. |
Taylor DiGiacomo Completed narrative | Brand / community operator Marketing, brand experience, studio conversion continuity | Useful voice; ownership gap exposed | Red: correct and escalate | Narrative only Evidence coverage 78% | Convert findings into a Decision Log owner assignment before increasing campaign pressure. |
Four future-role signals now reflected in the tracker.
Malauri Swindoll
Studio Manager
Senior Studio Manager -> Training Leader / Market Support
Taylor Donkin
Operations / training owner
Potential operating-system owner
Jasmine Long
Market leader candidate
Texas growth owner candidate
Daryan Sandoval
Studio leadership candidate
Potential studio manager / market bench
What is live versus what still needs structured rows.
Obsidian source
clients/hiskin/executive-operating-workspace/obsidian-vault/Hi Skin Command Center/02-People/Talent Assessments/Assessment Tracker Source Map.md
DATA REQUIRED
People Roster, Leadership Assessments, Talent Heat Map, August Readiness, Promotion Watch List, Executive Talent Dashboard, and Talent Ranking are populated. Rank is a decision-priority layer; assessment dates, manager assignments, scored categories, readiness completion fields, and promotion owners still need verified evidence before official scoring.
Cross-assessment controls that should become tracker rows, decisions, or inspection cadence.
Commercial-to-studio bridge
Executive + studio operating owner
Isa and Taylor DiGiacomo both expose a black box after booking.
Required Control
Define the feedback loop from campaign source to treatment recommendation, acceptance, membership, review, and LTV.
Manager cadence and coaching frequency
Studio managers + People
Malauri shows the right manager behaviors; the broader system needs frequency before greatness.
Required Control
Turn manager instincts into daily huddles, weekly coaching, scorecards, and documented inspection.
Rollout absorption capacity
Operations / training
Taylor Donkin assessment must confirm who owns adoption and whether August 1 is realistic.
Required Control
Complete rollout absorption interview before trusting August readiness scores.
Texas revenue leadership bench
People + regional leadership
Jasmine and Daryan guides test revenue math, coaching, pipeline management, and change adoption.
Required Control
Run assessments and classify market leader, strong studio manager, needs development, or role risk.
The highest-signal read from each Obsidian assessment, plus the scorecard areas that still need evidence.
Malauri Swindoll
The people capability is ahead of the operating-system maturity. Malauri is already modeling many required behaviors, but they need to become company standard rather than individual manager instinct.
Evidence Signals
Operating Controls
Scorecard Focus
Open Questions
Jasmine Long
Jasmine should be assessed as a high-capacity regional operator who may architect and scale performance across the Texas market, not as a studio manager.
Evidence Signals
Operating Controls
Scorecard Focus
Open Questions
Taylor Donkin
Taylor Donkin is likely one of the primary integrators who can tell whether the company can operationally absorb Hi, skin 2.0 before August 1.
Evidence Signals
Operating Controls
Scorecard Focus
Open Questions
Daryan Sandoval
Daryan may be a strong studio operator, but the assessment must determine whether she is a scalable revenue leader or primarily a hospitality/operations manager.
Evidence Signals
Operating Controls
Scorecard Focus
Open Questions
Taylor DiGiacomo
Taylor exposed the customer-promise continuity risk: marketing can move toward corrective skincare, but the studio sales system still defaults to legacy intro-offer behavior.
Evidence Signals
Operating Controls
Scorecard Focus
Open Questions
Special-focus group for August rollout influence, sorted by operating folder.
| Person | Folder | Future State | Readiness | Potential | Recommendation | Support Needed |
|---|---|---|---|---|---|---|
Mark Elias Founder & CEO | Executive | Performance Builder | High Yellow - Developing | Successor Candidate | Observe | Decision gate packet, weekly rollout readiness review, and explicit escalation rules. |
Shannon Ackley Operations Executive / Head of Operations | Executive | Capability Builder | Medium Yellow - Developing | High Potential | Develop | Cadence map, manager compliance scorecard, and weekly operating review structure. |
Cali Everts Operations | Executive | Capability Builder | High Yellow - Developing | High Potential | Develop | Source-of-truth map, person-level performance feeds, and operating-system adoption dashboard. |
Taylor Donkin Corporate Leadership | Corporate | Capability Builder | Medium Yellow - Developing | Developing | Observe | Rollout absorption interview and training capacity plan. |
Hallie Font Corporate Leadership | Corporate | Transformation Builder | Medium Yellow - Developing | Developing | Observe | Role validation, field capability interview, and provider performance evidence. |
Anna Mason Moore Corporate Leadership | Corporate | Commitment Builder | Medium Yellow - Developing | Developing | Observe | Campaign-to-studio feedback loop, source-to-outcome reporting, and proof that paid acquisition creates retained members rather than only appointment volume. |
Taylor DiGiacomo Corporate Leadership | Corporate | Commitment Builder | Medium Orange - Intervention | Developing | Intervene | Named ad-to-checkout owner, review root-cause dashboard, and closed-loop feedback. |
Jasmine Regional / Market Leadership | Market-Leaders | Performance Builder | Medium Yellow - Developing | High Potential | Develop | Market leader assessment, revenue math probe, and manager playbook replication test. |
Jacci Guidali Field / Market Leadership | Market-Leaders | Transformation Builder | Medium Yellow - Developing | Developing | Observe | Identity validation and AZ field adoption assessment. |
Cynthia Nelkon Field / Market Leadership | Market-Leaders | Performance Builder | Medium Yellow - Developing | Developing | Observe | DC market leadership interview, KPI ownership confirmation, and studio execution evidence. |
Daryan Sandoval Studio Manager | Managers | Performance Builder | Medium Yellow - Developing | Developing | Coach | 30-45 minute leadership assessment and revenue-leadership proof. |
Malauri Swindoll Studio Manager | Managers | Capability Builder | High Blue - Assessment Complete | High Potential | Promote | 30-day proof path, manager scorecard, and financial ownership coaching. |
Organization-wide dossier roster with evidence-bound readiness and recommendation posture.
| Name | Market | Role | Validation | August | Risk |
|---|---|---|---|---|---|
| Cali Everts | All markets | Operations | Verified | Yellow - Developing | Exact manager branch unclear |
| Christina Ybanez | All markets | Managing Partner | Verified | Yellow - Developing | Direct operating branch needs validation |
| Mark Elias | All markets | Founder & CEO | Verified | Yellow - Developing | Decision cadence can block rollout if gates are not explicit |
| Shannon Ackley | All markets | Operations Executive / Head of Operations | Needs Validation | Yellow - Developing | Manager consistency |
| Cynthia Nelkon | DC | Field / Market Leadership | Needs Validation | Yellow - Developing | No validated public role match |
| Jacci Guidali | AZ | Field / Market Leadership | Needs Validation | Yellow - Developing | Name/title mismatch in enrichment evidence |
| Jasmine | TX | Regional / Market Leadership | Needs Validation | Yellow - Developing | Membership sales systems |
| Malauri Swindoll | Studio level / Montrose / Houston Market | Studio Manager | Needs Validation | Blue - Assessment Complete | Financial ownership |
| Daryan Sandoval | Studio level | Studio Manager | Needs Validation | Yellow - Developing | Hospitality manager versus revenue leader |
| Anna Mason Moore | All markets | Corporate Leadership | Verified | Yellow - Developing | Less likely to own final operating approvals |
| Hallie Font | All markets | Corporate Leadership | Needs Validation | Yellow - Developing | Role scope not validated |
| Madison Fedt | All markets | Brand Marketing Manager | Partially Verified | Yellow - Developing | Not core decision authority |
| Taylor DiGiacomo | All markets | Corporate Leadership | Partially Verified | Orange - Intervention | No single owner for ad-to-checkout promise |
| Taylor Donkin | All markets | Corporate Leadership | Needs Validation | Yellow - Developing | Manager inconsistency |
| Ashley Thompson | Needs Validation | Needs Validation | Needs Validation | Yellow - Developing | Role, market, and reporting context missing |
| Brianna Kilner | Needs Validation | Needs Validation | Needs Validation | Yellow - Developing | Role, market, and reporting context missing |
| Carena Hailey | Needs Validation | Needs Validation | Needs Validation | Yellow - Developing | Role, market, and reporting context missing |
| Claudia Shanahan | Needs Validation | Needs Validation | Needs Validation | Yellow - Developing | Role, market, and reporting context missing |
| Karisma Evangelista | Needs Validation | Needs Validation | Needs Validation | Yellow - Developing | Role, market, and reporting context missing |
| Lesleigh Bailey | Needs Validation | Needs Validation | Needs Validation | Yellow - Developing | Role, market, and reporting context missing |
| Libby Cohen | Needs Validation | Needs Validation | Needs Validation | Yellow - Developing | Role, market, and reporting context missing |
| Payton Dollison | Needs Validation | Needs Validation | Needs Validation | Yellow - Developing | Role, market, and reporting context missing |
Managers
Malauri Swindoll / Daryan Sandoval
Malauri has completed narrative evidence; Daryan requires revenue-leadership proof.
Market Leaders
Jasmine / Jacci Guidali / Cynthia Nelkon
Jasmine is the highest-upside Texas candidate; AZ and DC market leadership need validation.
Directors
Shannon Ackley / Cali Everts / Taylor Donkin
Operations and rollout ownership should be validated before director-level reliance.
Mark Elias
Interview evidence, Calendar booking proof, LinkedIn URL / public role proof, Performance validation
Shannon Ackley
Identity / role validation, Interview evidence, Calendar booking proof, LinkedIn URL / public role proof, Performance validation
Cali Everts
Interview evidence, Calendar booking proof, Performance validation
Taylor Donkin
Identity / role validation, Interview evidence, Calendar booking proof, LinkedIn URL / public role proof, Performance validation
Hallie Font
Identity / role validation, Interview evidence, Calendar booking proof, LinkedIn URL / public role proof, Performance validation
Anna Mason Moore
Interview evidence, Calendar booking proof, Performance validation
Taylor DiGiacomo
Calendar booking proof, LinkedIn URL / public role proof, Performance validation
Future leader signals that require proof paths before scale decisions.
Mark Elias
Enterprise rollout sponsor
Keep decisions tied to source evidence, readiness gates, and named operating owners.
Shannon Ackley
Rollout operating owner
Validate ownership model, reporting line, and manager-layer enforcement rhythm.
Cali Everts
Operating-system scale owner
Confirm branch ownership and connect operating controls to studio execution proof.
Taylor Donkin
Operating-system integrator if assessment confirms ownership
Complete rollout absorption interview and score change-readiness, training capacity, and management infrastructure.
Taylor DiGiacomo
Diagnostic voice for customer-promise risk
Name the owner for the customer promise from ad to checkout and inspect handoffs across booking, studio, treatment card, and checkout.
Jasmine
Texas market leader candidate
Complete market leader assessment focused on quota attainment, manager capability, and revenue accountability.
Daryan Sandoval
Strong studio manager or market bench if revenue coaching is proven
Use the 30-45 minute assessment to test leadership, accountability, pipeline management, coaching, and change adoption.
Malauri Swindoll
Senior Studio Manager / Training Leader proof path
Install manager scorecard, weekly/daily coaching loop, and turn winning consultations into training assets.
Christina Ybanez
Executive alignment owner
Clarify approval boundaries and cross-functional decision rights.
Leadership candidate
Strengths
Risks
Executive Read
The people capability is ahead of the operating-system maturity. Malauri is already modeling many required behaviors, but they need to become company standard rather than individual manager instinct.
Development Plan
Install manager scorecard, weekly/daily coaching loop, and turn winning consultations into training assets.
Source: 02-People/Talent Assessments/Malauri Swindoll - Studio Mgr Montrose TX.md
Customer promise loop risk
Strengths
Risks
Executive Read
Taylor exposed the customer-promise continuity risk: marketing can move toward corrective skincare, but the studio sales system still defaults to legacy intro-offer behavior.
Development Plan
Name the owner for the customer promise from ad to checkout and inspect handoffs across booking, studio, treatment card, and checkout.
Source: 02-People/Talent Assessments/Taylor DiGiacomo.md
Operating owner candidate
Strengths
Risks
Executive Read
Taylor Donkin is likely one of the primary integrators who can tell whether the company can operationally absorb Hi, skin 2.0 before August 1.
Development Plan
Complete rollout absorption interview and score change-readiness, training capacity, and management infrastructure.
Source: 02-People/Talent Assessments/Taylor Donkin.md
Market leader candidate
Strengths
Risks
Executive Read
Jasmine should be assessed as a high-capacity regional operator who may architect and scale performance across the Texas market, not as a studio manager.
Development Plan
Complete market leader assessment focused on quota attainment, manager capability, and revenue accountability.
Source: 02-People/Talent Assessments/Jasmine Long.md
Strong studio manager candidate
Strengths
Risks
Executive Read
Daryan may be a strong studio operator, but the assessment must determine whether she is a scalable revenue leader or primarily a hospitality/operations manager.
Development Plan
Use the 30-45 minute assessment to test leadership, accountability, pipeline management, coaching, and change adoption.
Source: 02-People/Talent Assessments/Daryan Sandoval.md
Source of truth + decision velocity
Imports, automation rules, decision blockers, coaching signals, recognition signals, and source confidence stay attached to the operating work.
CSV-first MVP
Upload
CSV or Google Sheets export
Preview
Column mapping and validation
Commit
Import batch, duplicate keys, rollback metadata
Govern
Confidence labels and manual override reasons
Phase 3 Automation Foundation
Automations create internal operating movement only: queue items, tasks, dispositions, follow-ups, manager reviews, exceptions, recognition prompts, coaching triggers, decision logs, and audit records.
| Rule | Module | Owner | Duplicate Key | Enabled | Safety Boundary |
|---|---|---|---|---|---|
| New Client Queue Automation | Client Revenue Lifecycle OS | studio coordinator | appointment_id | Yes | Internal task creation only. No external messages. |
| Manual Call Attempt + Disposition | Phone Revenue OS | studio coordinator | lead_id_call_reason_due_date | Yes | Manual call logging only. No Twilio, SMS, or email. |
| Manager Member Relationship Queue | Membership Retention OS | studio manager | member_id_touch_type_due_date | Yes | Internal manager task only. No automated client communication. |
| Accepted Plan to Checkout Package | Treatment Plan + Checkout Execution OS | studio coordinator | treatment_plan_acceptance_id | Yes | Internal checkout package only. No Boulevard write, cart, invoice, or charge. |
| Not Enrolled to Recovery Queue | Client Revenue Lifecycle OS | studio coordinator | client_id_recovery_trigger | Yes | Internal recovery task only. No SMS, email, or external follow-up sent. |
| Recognition Prompt Automation | Recognition OS | studio manager | behavior_metric_owner_date | Yes | Internal recognition prompt only. No Slack send. |
| Decision Velocity Blocker | Decision Velocity OS | executive | blocker_category_source_entity | Yes | Internal decision log only. No external notifications. |
Decision Velocity
Open Decision Count
3
Average Decision Age
2.4 days
Owner Assignment Rate
92%
Recognition + Reinforcement
Coaching + Inspection
| Queue | Owner | Due Rule | Open | Status |
|---|---|---|---|---|
| CSV Imports | admin | On refresh | 4 | Green: study and share |
| Needs Review | admin | Before dashboard use | 13 | Yellow: coach and support |
| Queue | Owner | Due Rule | Open | Status |
|---|---|---|---|---|
| Past Due Decisions | executive | Now | 3 | Red: correct and escalate |
| Blocker Reviews | director | 48 hours | 4 | Yellow: coach and support |
Source of Truth
Client Record, Task, Opportunity, Workflow Event, Import Batch, DecisionLog
Confidence labels, owner, refresh timestamp, and override reason required.
Final CTA
This consolidated page is the primary Hi, Skin 2.0 OS surface. Legacy role URLs remain available, but navigation now points into the one-page flow.