Hi, Skin 2.0 OS

Hi, Skin 2.0 OS

Status

Yellow: coach and support
Rebuild Preview / Internal DemoOpened from Manager Work Filter

One operating page for the Hi, Skin 2.0 rollout.

CRM / Operating Workspace rebuild in progress: command every role, inspect daily behavior, and keep decisions from blocking studio execution.

Primary outcome

Move from service transactions to outcome-based client relationships.

Week 1 stays manual-first, CSV-first, and inspection-first. No Boulevard writes, SMS/email automation, Slack sends, payments, or membership changes happen here.

Core value proposition

A management layer for repeatable performance.

Every module maps back to customer journey visibility, role ownership, conversion, retention, coaching, recognition, source-of-truth discipline, and faster executive decisions.

Command

Every role owns a number

Role ownership is a filter over the same client, task, opportunity, and workflow records.

Inspect

Daily behavior visible

Managers see the exact queue, owner, due date, status, and next action before results drift.

Decide

Blockers do not linger

Decision velocity is part of the operating system, not a separate status meeting.

Product / service overview

One page, all Hi, Skin 2.0 work.

The scattered route slices are consolidated into one coherent page while the old URLs remain as compatibility entry points.

Workspace

Metrics belong in the rail until the underlying work is inspectable.

10 views consolidated

studio coordinator

Inbox

Yellow: coach and support

Every role starts with the next client, task, queue, decision, or member relationship that requires action.

Primary number

Work Completed On Time

studio manager

Clients

Yellow: coach and support

The client record is the source of truth for timeline, tasks, opportunities, treatment plans, enrollments, recovery, and membership status.

Primary number

Client Lifecycle Progression

studio manager

Pipeline

Yellow: coach and support

Revenue work is managed as opportunities, not dashboard cards.

Primary number

Accepted Plan -> Enrolled Client %

studio manager

Members

Yellow: coach and support

Retention is a daily manager-owned relationship queue, not a monthly churn report.

Primary number

Member Retention Rate

studio manager

Tasks

Yellow: coach and support

If someone owns work, it is a task with an owner, due date, status, and source workflow event.

Primary number

Daily Execution Completion %

admin

Workflows

Yellow: coach and support

Every operating movement is visible as a workflow event and audit trail.

Primary number

Workflow Event Completeness

executive

Dashboards

Yellow: coach and support

Dashboards summarize durable workflow evidence after queues and records have captured the work.

Primary number

Enterprise Performance / Decision Velocity

executive

IntelligenceOS

Yellow: coach and support

Show the v0.1 operating intelligence layer across leads, missed calls, churn risk, reactivation, studio performance, and executive decisions.

Primary number

Enterprise Value Workflow Layer

executive

Decisions

Red: correct and escalate

Unresolved decisions do not block execution.

Primary number

Decision Velocity

admin

Settings

Yellow: coach and support

Owners, sources, confidence labels, import batches, and safety gates are governed before automation scales.

Primary number

Source of Truth Compliance %

Role Filters

Metrics belong in the rail until the underlying work is inspectable.

13 views consolidated

studio manager

Lifecycle Filter

Yellow: coach and support

Filter the workspace to Client Revenue Lifecycle work.

Primary number

Lifecycle Progression Rate

studio coordinator

Phone Revenue + Recovery Filter

Yellow: coach and support

Filter the workspace to front-door intake, missed-call recovery, handoff notes, and commitment opportunity work.

Primary number

Commitment Intake Capture Score

esthetician

Treatment Plan Filter

Green: study and share

Filter the workspace to provider recommendation and client commitment work.

Primary number

Treatment Plan Commitment Rate

studio coordinator

Checkout Filter

Yellow: coach and support

Filter the workspace to checkout packages and enrollment completion.

Primary number

Accepted Plan -> Enrolled Client %

studio coordinator

Studio Coordinator Work Filter

Yellow: coach and support

Filter the workspace to discovery, enrollment, and recovery ownership.

Primary number

Commitment-to-Close Rate

esthetician

Esthetician Work Filter

Green: study and share

Filter the workspace to diagnosis, recommendation, and client commitment.

Primary number

Treatment Plan Commitment Rate

studio manager

Manager Work Filter

Yellow: coach and support

Filter the workspace to daily behavior, coaching, recognition, recovery, and retention.

Primary number

Studio Performance Score

regional manager

Regional Work Filter

Yellow: coach and support

Filter the workspace to studio variance and constraint removal.

Primary number

Net Active Member Growth

director

Director Work Filter

Yellow: coach and support

Filter the workspace to standards drift, blockers, and scale readiness.

Primary number

% Studios Operating at Standard

lead trainer

Training Work Filter

Green: study and share

Filter the workspace to observed capability and certification work.

Primary number

Provider Performance Improvement

people

People Talent Dashboard

Yellow: coach and support

Manage leadership readiness and organizational capability dossiers while keeping official scoring evidence-bound.

Primary number

23 Dossiers / 13 Executive Focus

executive

Executive Work Filter

Yellow: coach and support

Filter the workspace to command, inspect, decide.

Primary number

Enterprise Performance / Decision Velocity

admin

Data Work Filter

Yellow: coach and support

Filter the workspace to imports, confidence, owners, and governance.

Primary number

Source of Truth Compliance %

July MVP execution layer

Hi Skin OS answers what requires action today.

July MVP scope: make the iPad consultation the revenue moment, then connect leadership visibility, studio accountability, front desk close tracking, member hypercare, and owned action queues.

Manual / CSV firstNo Boulevard writes

Esthetician iPad Experience

The iPad consultation is the July MVP centerpiece.

The iPad is not for charting. It is a sales and consultation tool that helps the esthetician build a personalized skin plan with the client, capture commitment, and hand off cleanly to the front desk.

Primary outcome

Treatment plan created

Client moment

Collaborative review

Revenue proof

Commitment-to-close

Today's selected client

Ariel Long

Membership
Non-member
Visit Number
1
Previous Treatments
None
Previous Products
Gentle cleanser
Previous Recommendations
Start with barrier-friendly routine
Previous Notes
Dryness, texture, wants a simple plan
Open iPad App

Step 1

Select Today's Client

Green: study and share

Start from client context, not a blank form.

Membership statusVisit numberPrevious treatmentsPrevious productsPrevious recommendationsPrevious notes

Step 2

Skin Consultation

Green: study and share

Use large touch buttons for primary and secondary concerns.

AcneAgingPigmentationTextureDrynessSensitivityMaintenanceOther

Step 3

Skin Assessment

Yellow: coach and support

Capture quick observations and optional voice notes.

CongestedDehydratedInflamedFine linesSun damage

Step 4

Build Plan

Green: study and share

Turn expertise into visual recommendation cards.

Next serviceFrequency90-day planBoosterProductsMembership

Step 5

Client Commitment

Yellow: coach and support

Ask whether the plan makes sense before checkout.

YesNeed More InformationNot TodayObjection capture

Step 6

Signature + Handoff

Yellow: coach and support

Store acknowledgement and send a clean packet to the front desk.

SignatureDateTimeEstheticianStudioFront desk package

Recommendation Review

Turn the iPad toward the client: today's visit, what we found, what I recommend, next appointment, membership, and products.

Next Service

The Clear Skin Facial

Return in 4 weeks to continue visible progress.

Frequency

Every 4 weeks

Keeps the plan simple, consistent, and inspectable.

90-Day Plan

Clear Skin Plan

Three-visit path with booster and progress check.

Booster

Microdermabrasion

Supports texture and congestion goals.

Products

Simple home care

Do not overload the first recommendation.

Membership

Really Good Membership

Positioned as consistency and accountability.

Commitment + handoff

Does this plan make sense for your goals?

Signature acknowledgement

I reviewed today's personalized skin plan and recommendations with my esthetician.

Captured: signature, date, time, esthetician, studio.

Leadership measurement

This creates a measurable consultation-to-checkout pipeline instead of anecdotal reporting.

Treatment plans completed
Recommendation rate
Commitment rate
Signature rate
Front desk close rate
Commitment-to-close conversion
Esthetician performance
Studio consistency

Executive Dashboard

The executive view starts with leakage, conversion, follow-up, and studio status instead of generic reporting.

Membership Conversion

Yellow: coach and support

34%

40% July goal

Owner: Studio Managers

Treatment Plan Adoption

Yellow: coach and support

61%

75% plan presented

Owner: Estheticians

Booster Attach Rate

Yellow: coach and support

28%

35% eligible visits

Owner: Provider + Front Desk

Rebooking

Yellow: coach and support

72%

80% before exit

Owner: Front Desk

30-Day Retention

Green: study and share

88%

92% active

Owner: Manager

Follow-Up Completion

Yellow: coach and support

81%

95% same-day

Owner: Manager

Studio RYG Status

Red: correct and escalate

2 red

0 red studios

Owner: Market Leader

Studio Scoreboard

Each studio shows the operating gap, trend, owner surface, and RYG status in one scan.

StudioNew ClientsMembershipTreatment PlansBoosterRebookingFollow-UpsOpen ActionsTrendRYG
Rice VillageTexas1839%71%32%78%14 / 165+6 ptsGreen: study and share
ScottsdaleArizona2127%49%22%64%9 / 1712-4 ptsRed: correct and escalate
ArlingtonDC + Virginia1533%62%30%75%11 / 147+2 ptsYellow: coach and support

Today's Clients

Estheticians start with context, prior recommendations, membership state, and the next treatment-plan action.

TimeClientEstheticianMembershipPrevious / Open PlanNext RecommendationStatus
10:30 AMAriel LongKaylin TaylorNon-memberFirst visit / dry skin concern90-Day Clear Skin PlanMembership + booster + 4-week follow-upYellow: coach and support
12:15 PMNia BrooksCarm RameauNew memberJoined 18 days agoMember hypercare touch dueRebook next facial before checkoutRed: correct and escalate
2:00 PMMaya ChenChristina YbanezMember at riskNo future visit bookedBarrier repair planManager personal touch + rebookRed: correct and escalate

Digital Treatment Plan

The in-chair workflow captures recommendation, commitment, and front desk handoff before checkout.

1Skin concernsReady
2Treatment selectedReady
3ProductsReady
4BoosterReady
5Membership recommendationReady
6Next appointmentReady
7Client discussionReady
8Electronic signatureDemo
9Send to Front DeskDemo

Signature acknowledgement

I understand today's recommendations, including my treatment plan, products, membership option, follow-up timeline, and next visit.

Client: pending iPad signatureEsthetician: Kaylin Taylor

Member Hypercare

Managers see new-member, 30/60/90-day, no-rebook, voucher-risk, and cancellation-risk touches due today.

New Members

Welcome + confirm next visit

5 dueYellow: coach and support

30 Day

Progress check + next plan

8 dueYellow: coach and support

60 Day

Routine reinforcement

3 dueGreen: study and share

90 Day

Retention review

2 dueYellow: coach and support

No Rebook

Personal touch

7 dueRed: correct and escalate

Cancellation Risk

Manager save call

1 dueRed: correct and escalate

Leadership Dashboard

Leadership reviews manager scorecards, market scorecards, coaching completion, execution trend, and open risks.

Manager Follow-Up

Yellow: coach and support

81%

Daily completion

Inspection Completion

Green: study and share

92%

Manager inspection path

Coaching Completion

Red: correct and escalate

68%

Leaders needing coaching

Execution Trend

Green: study and share

+3 pts

Seven-day improvement

Settings readiness

Studios, markets, users, thresholds, products, treatments, membership types, booster library, and treatment-plan templates are modeled as admin-governed settings before live integrations.

Action Queue

Nothing exists without one owner, one due date, one proof requirement, and one inspection path.

IssueOwnerActionDuePriorityProofInspectorEscalationStatus
Treatment plan presented but membership not closedFront DeskRecord objection and same-day recovery follow-upToday 5 PMP0Outcome + objection noteStudio ManagerMarket Leader after 24hRed: correct and escalate
New member has no 30-day touch loggedStudio ManagerCall or text, confirm next visit, record next actionTodayP1Touch outcomeMarket LeaderDaily inspectionYellow: coach and support
Provider handoff missing product recommendationEstheticianComplete plan note before client reaches checkoutNowP1Signed plan packetStudio ManagerCoaching queueYellow: coach and support

Definition of done

Executive gap scan under 60 seconds, manager hypercare queue visible, esthetician plan workflow under two minutes, signature captured before checkout, handoff measurable through recommendation gap, close gap, and handoff gap.

Inspect Queue

How it works

Discovery to retention is one operating flow.

The page keeps the same CRM objects, queues, workflow events, manager reviews, and source labels, but orders them as a single customer journey.

Step 1

Discovery

Step 2

Diagnosis

Step 3

Treatment Plan

Step 4

Client Commitment

Step 5

Enrollment

Step 6

Recovery

Step 7

Retention

My WorkQueuesRecordsTimeline

Requires Action

Every role starts with the next client, task, queue, decision, or member relationship that requires action.

Yellow: coach and support
ClientRecordNext ActionOwnerDueStatus
Ariel LongEnrollmentCheckoutExecutionPackageComplete enrollment from accepted 90-Day Clear Skin Planstudio coordinatorNowYellow: coach and support
Maya ChenMembershipMemberRelationshipTouchManager relationship touch: no future bookingstudio managerTodayRed: correct and escalate
Jordan SmithLeadCallAttemptCall attempt and required dispositionstudio coordinatorTodayYellow: coach and support
EnterpriseDecisionDecisionLogAssign owner for checkout package approval gateexecutive48 hoursRed: correct and escalate

Queue Summary

QueueOwnerDue RuleOpenStatus
Discovery Calls Duestudio coordinatorBefore appointment8Yellow: coach and support
Accepted Plans Awaiting Enrollmentstudio coordinatorNow4Yellow: coach and support
At-Risk Membersstudio managerDaily2Red: correct and escalate
Open Decisionsexecutive48 hours3Red: correct and escalate

Phone Revenue Lane

Protect inbound demand before the visit.

The phone lane captures goals, concerns, handoffs, recovery ownership, and manager inspection while external phone systems remain outside this week-one boundary.

Phone Revenue OS v1

Front-Door Intake + Commitment Recovery

The phone system is external this week. Hi, skin 2.0 OS owns the internal intake record: client goal, skin concern, next step, handoff note, commitment opportunity, recovery owner, and manager inspection.

Commitment opportunities

3

Rows flagged for membership, package, rebooking, or recovery ask.

Missing handoffs

1

Booked clients missing provider / front desk context before the visit.

Open recovery

1

Leads or non-enrolled clients still needing owner follow-through.

ClientGoal + ConcernBookedHandoffCommitmentOwner / SLAActionsManager Review

Ariel Long

Rice Village / Texas

(713) 485-0509

Clearer texture before summer travel

Texture, pores, early aging

First-time / Missed call recovery

BookedHandoff neededFlagged

Studio Coordinator

Before visit

Add goal and concern to pre-visit handoff before appointment.

Needs review

Handoff Needed

Booked

Morgan Lee

Montrose / Texas

(832) 241-6139

Calm breakouts before event

Breakouts and redness

Non-enrolled / Inbound inquiry

Not bookedHandoff neededFlagged

Studio Coordinator

Same day

Call back with recommended next appointment and recovery path.

Needs review

Needs Follow-Up

Still open

Jordan Rivera

Mosaic / DC + Virginia

(703) 563-0154

Restart monthly routine

Dryness and uneven tone

Former member / Former member reactivation

BookedHandoff doneFlagged

Studio Coordinator

At checkout

Provider confirms treatment plan and front desk asks for membership restart.

Reviewed

Commitment Opportunity

Booked

ConnectedVoicemailNo AnswerBookedNeeds Follow-UpWrong NumberNot InterestedRecovery NeededHandoff NeededCommitment Opportunity

Required Disposition

No call attempt may remain unresolved. Every inbound lead must have a client goal, skin concern when available, owner, next action, due date, and manager review status. Booked clients need a handoff note before the visit.

Daily Manager Inspection

  • Which calls were missed?
  • Which leads are still open?
  • Which first-time clients need a handoff note before the visit?
  • Which non-enrolled clients need recovery today?
  • Which team member needs coaching based on the call or handoff failure?

Success Metrics

  • Live answer rate
  • Complete lead capture rate
  • Appointment booked rate
  • Handoff note completion rate
  • Missed-call callback SLA
  • Open recovery queue age
  • First-time clients with commitment opportunity flagged
  • Non-enrolled clients with recovery sequence created

Treatment plan engine

Turn provider expertise into a visible commitment.

The provider workflow keeps the menu hierarchy, client context, treatment plan, acceptance state, and enrollment handoff inspectable.

Open iPad Treatment Card App

Provider iPad Workflow

Treatment Plan Builder

The provider creates the TreatmentPlan in one pass from the client context, menu hierarchy, and long-term recommendation.

Client

Ariel Long

Today, 9:00 AM
Studio
Montrose
Appointment
appointment_ariel_montrose_0900
Concern
Texture, pores, random breakouts, early aging
Priority
Start before it gets worse
Timeline
Noticeable difference over the next couple months
Budget Comfort
Not cheapest; wants confidence it works
Goals
Healthier-looking skin and a clear starting point
How Heard
Online search / Instagram
Membership Status
No active membership or package
Prior Service History
First facial with Hi, skin
Booster Selection
Infusion Selection

Provider Notes

Live Preview

90-Day Clear Skin Plan - $298/mo x 3

TreatmentPlan Created

90-Day Clear Skin Plan

Treatment Plan Created
Service
The Clear Skin Facial
Boosters
Microdermabrasion
Infusions
Clearing
Membership
The Corrective Membership
Package
90-Day Clear Skin Plan
Expected Timeline
90 days with the next visit recommended in 4 weeks.
Investment
$298/mo x 3
Lifecycle
Treatment Plan -> Acceptance -> Enrollment Queue -> Recovery

Client Acceptance Screen

Your Skin Goal

Accepted

Healthier-looking skin and a clear starting point

Recommended Plan

90-Day Clear Skin Plan

Recommended Services

The Clear Skin Facial

Recommended Boosters

Microdermabrasion

Recommended Infusions

Clearing

Membership Recommendation

The Corrective Membership

Package Recommendation

90-Day Clear Skin Plan

Timeline

90 days with the next visit recommended in 4 weeks.

Investment

$298/month x 3

TreatmentPlanAcceptance

Acceptance ID
acceptance_treatment_plan_ariel_clear_skin_90_day
Client Accepted
Yes
Handoff Status
Ready For Studio Coordinator
Synced To Studio Coordinator
Yes
Acceptance Timestamp
2026-06-07T15:30:00.000Z
Checkout Package ID
checkout_treatment_plan_ariel_clear_skin_90_day
WorkflowEvent
workflow_acceptance_treatment_plan_ariel_clear_skin_90_day
Event Destination
CheckoutExecutionPackage

Pricing, package, booking, and CTA

Accepted plans become checkout execution.

The checkout package preserves pricing, selected line items, next appointment recommendation, print/PDF placeholder, copy-paste invoice text, and Boulevard mapping placeholders without external writes.

Checkout Execution Package

Boulevard-Ready Manual Checkout Package

READY FOR CHECKOUT

Acceptance creates a checkout-ready internal package with line items, selected pricing, copy/paste invoice text, print view, PDF placeholder, and Boulevard mapping placeholders. It does not write to Boulevard.

TypeLine ItemCategoryQtySelected PriceMapping
serviceThe Clear Skin FacialCorrective Treatment1$199Boulevard mapping required
boosterMicrodermabrasionBooster1$45Boulevard mapping required
infusionClearingCorrective Infusion1$95Boulevard mapping required
membershipThe Corrective MembershipMembership1$199Boulevard mapping required
package90-Day Clear Skin Plan90-Day Plan1$298Boulevard mapping required
nextAppointmentNext appointment recommended in 4 weeksScheduling1$0Manual booking step in Boulevard

PDF View

PDF View placeholder - generate only after internal approval.

Boulevard Mapping Placeholder

Each line item keeps a mapping placeholder for future Boulevard IDs. Week 1 remains manual entry only.

Studio Coordinator Queue

Accepted Plans Awaiting Enrollment

2

Accepted treatment plans become front desk execution work. Every row needs enrollment status, payment status, next appointment status, priority, and a visible next action.

ClientProviderConcernAccepted PlanMembershipPackageAccepted TimeMinutes Since AcceptanceEnrollment StatusPayment StatusNext Appointment StatusPriorityActions
Ariel LongBrookeCombination90-Day Clear Skin PlanThe Corrective Membership90-Day Clear Skin Plan9:42 AM18OpenPendingRecommendedYellow: coach and support
Open Checkout Package
Maya ChenIrisDiscoloration90-Day Even Tone PlanThe Corrective Membership90-Day Even Tone Plan8:55 AM65Needs Follow-UpPendingMissingRed: correct and escalate
Open Checkout Package
Jordan PriceNiaMaintenanceThe Really Good MembershipThe Really Good MembershipNone10:10 AM6EnrolledCompleteBookedGreen: study and share
Open Checkout Package

Results, proof, and retention

Member health is managed before churn.

New member welcomes, at-risk rows, cancellation saves, and manager relationship touches are preserved as the proof layer for LTV and retention.

Membership Retention OS

Manager Member Relationship Queue

Separate from Phone Revenue OS

This is the manager-owned relationship system for retention, churn prevention, member health, and lifetime value protection. It is not the inbound demand queue.

New Member Queue

New Member Welcome Completion %

MemberEnrollment DateMembershipProviderNext AppointmentWelcome CompletedRisk Status
Ariel Long2026-06-0790-Day Clear Skin PlanBrookeBooked in 4 weeksNoGreen: study and share
Jordan Price2026-06-06The Really Good MembershipNiaBookedYesGreen: study and share

At-Risk Queue

At-Risk Member Recovery %

MemberRisk TriggerLast VisitNext VisitOwnerRisk LevelAction Required
Maya ChenNo future appointment booked2026-05-02MissingStudio ManagerRed: correct and escalateManager touch today and rebook.
Sam RiveraLong gap since last visit2026-05-14Not bookedStudio ManagerYellow: coach and supportCall before Friday.

Canceled Queue

Cancellation Save %

MemberCancellation ReasonTenureLast VisitRecovery StatusSave OfferedRisk Level
Taylor BrooksScheduling2 months2026-05-18Manager save review openNoRed: correct and escalate
Lee MorganUnclear value1 month2026-05-22Win-back laterYesYellow: coach and support

Member Relationship Queue

Manager Relationship Touch Completion %

MemberTouch TypeDue DateOwnerCompletedOutcomeNext ActionRisk Level
Ariel LongNEW_MEMBER_WELCOME2026-06-08Studio ManagerNoOpenWelcome call or manual text.Green: study and share
Maya ChenNO_REBOOKING2026-06-07Studio ManagerNoStill At RiskRebook and document reason.Red: correct and escalate

Manager operating cadence

Managers command the day.

Daily priorities, checklist completion, red/yellow/green exceptions, coaching, recognition, and blockers stay visible in one operating surface.

Manager Daily Control Panel

Command the Day

17% daily checklist

The manager starts with the work that must be inspected today: client journey breaks, enrollment relay, retention risk, coaching, recognition, blockers, and decisions.

Today's Priorities

New Clients

Yellow: coach and support

3 same-day discoveries still need concern, priority, timeline, budget, and goal fields.

Owner: Studio Coordinator | Due: Before first appointment | Next Step: Review discovery tracker before huddle closes.

Accepted Plans Awaiting Enrollment

Red: correct and escalate

Maya Chen accepted a 90-Day Even Tone Plan but payment and next appointment are still open.

Owner: Studio Coordinator | Due: Now | Next Step: Inspect checkout package and assign follow-up.

New Members

Green: study and share

Ariel Long needs a welcome touch after enrollment.

Owner: Studio Manager | Due: Within 24 hours | Next Step: Complete welcome and confirm next appointment.

Open Decisions

Yellow: coach and support

Provider handoff standard needs final owner for late-day appointments.

Owner: Executive | Due: 48 hours | Next Step: Assign decision sponsor.

Daily Manager Checklist

Queue Summary

New Clients

3

Yellow: coach and support

Accepted Plans Awaiting Enrollment

3

Yellow: coach and support

Recovery Queue

2

Red: correct and escalate

New Members

2

Green: study and share

At-Risk Members

2

Yellow: coach and support

Canceled Members

2

Red: correct and escalate

Coaching Required

1

Yellow: coach and support

Recognition Opportunities

1

Green: study and share

Open Decisions

2

Yellow: coach and support

Red / Yellow / Green Exceptions

SectionItemOwnerDueStatusNext Step
Recovery Queue2 accepted-not-enrolled clients are past same-day recovery standard.Studio CoordinatorTodayRed: correct and escalateCreate recovery touch and manager review.
Coaching RequiredProvider skipped long-term recommendation on two consults.Studio ManagerEnd of dayYellow: coach and supportCoach observable recommendation behavior.
Recognition OpportunitiesJordan membership enrolled in six minutes after acceptance.Studio ManagerHuddleGreen: study and shareRecognize coordinator and provider relay.

Recognition

Brooke and the Montrose Studio Coordinator

Created a clear 90-day plan, got client acceptance, and moved the package to checkout the same visit.

Metric: Accepted Plan -> Enrolled Client %

Coaching

Provider team

Use the Treatment Plan Engine before client wrap-up and document Not Today when the plan is not accepted.

Follow-Up Date: 2026-06-08

Blockers

Open Decisions

  • Late-day handoff owner - Executive, due 48 hours
  • Manager welcome-touch script owner - Studio Manager, due Today

Executive command + IntelligenceOS

Enterprise decisions stay tied to source transparency.

The IntelligenceOS prototype remains embedded with its demo flow, studio ranking, commitments, missed-call recovery, AI insight placeholder, SOP copilot, and data protection controls.

v0.1 prototypehttps://hiskinOS.artmetricsco.com

Hi, skin IntelligenceOS

A working operating intelligence demo across leads, missed calls, members, churn risk, reactivation, studio performance, and executive reporting.

One-click demo flow

Operating Intelligence Console

Commitments are the operating backbone: owner, next action, date, and time.

Source Transparency

v1 uses imported discovery findings as the baseline. Analytics that require live system data are clearly marked before they can be treated as real-time.

Imported Discovery DataAPI Connection RequiredDemo Placeholder
Imported from discovery: demand, talent, and brand momentum exist. The constraint is consistent revenue capture and operating execution across locations. API connection required via Boulevard, selected phone platform, tracker imports, and membership data for ongoing measurement.
Show SourceOpen

Finding

Enterprise Operating Constraint

Source

Hi_Skin_2_0_CEO_Weekly_Operating_Report_Week_1_Phase_3_2026-06-05.pdf

Source date

2026-06-05

Import status

Imported Discovery Data

Realtime requirement

API connection required for real-time analytics.

Required API

Boulevard, selected phone platform, KPI workbook, daily studio trackers, membership data

Confidence

High

Last imported

2026-06-13

Finding detail

Demand, talent, and brand momentum exist. The constraint is consistent revenue capture and operating execution across locations.

Business implication

The company does not primarily lack strategy. It lacks consistent operating control over the behaviors that turn demand into revenue quality, retention quality, LTV, and enterprise value.

Profit lever

Improve revenue capture and membership growth by standardizing the behaviors that convert existing demand.

Cost reduction lever

Reduce management drag caused by inconsistent local interpretation and manual reconciliation.

Notes

Imported from executive discovery report. Baseline operating finding, not live operational analytics.

Mark's funding frame

Fund AI first where it monetizes demand already being created or removes management drag.

AI Missed Call Recovery is the fastest revenue-capture lane because the discovery baseline already shows an answer-rate and recovery gap.

Executive operating architecture

Five Commercial Operating Systems

TrafficOS creates and qualifies demand. BookingOS captures demand into appointments. RevenueOS monetizes visits. RetentionOS protects recurring revenue. MarginOS turns growth into contribution margin, EBITDA quality, cash flow, and enterprise value. Margin BridgeOS shows how the business moves from 6% to 30% through operating levers. CommitmentOS ensures every opportunity has owner, next action, date, and time.

Margin BridgeOS

Manual Target Input + API Connection Required

Are we moving from 6% current margin to 30% target margin through operating levers?

Target-case assumption: the 6% and 30% figures require verified finance, payroll, inventory, Boulevard, marketing, and source-of-truth data before they are treated as live.

24-point bridge

TrafficOS

Imported Discovery Data

Are we creating the right demand?

Primary lever: Source quality and campaign-to-member attribution.

API Connection Required: API connection required via Meta Ads API, Google Ads API, GA4, website forms, referral tracking, Boulevard, and selected phone platform.

BookingOS

Imported Discovery Data

Are we capturing demand into appointments?

Primary lever: Missed-call recovery and smart scheduling.

API Connection Required: API connection required via Selected phone platform API, Boulevard Scheduling API, Boulevard Appointments API, Boulevard Client API, SMS platform, and email platform.

RevenueOS

Imported Discovery Data

Are we converting visits into enterprise value?

Primary lever: Treatment plan, membership/package, product, booster, rebook, and referral conversion.

API Connection Required: API connection required via Boulevard appointments, POS/product sales, membership sales, package sales, rebooking data, treatment-plan data, and no-sale reason capture.

RetentionOS

Imported Discovery Request

Are we protecting and growing recurring revenue?

Primary lever: Churn risk, member health, second-visit activation, and reactivation.

API Connection Required: API connection required via Boulevard Membership API, Boulevard Appointment API, Boulevard Client API, cancellation/pause reason data, product/package purchase data, SMS platform, and email platform.

MarginOS

Imported Discovery Data

Are we converting revenue into contribution margin, EBITDA quality, and scalable enterprise value?

Primary lever: Contribution margin, profitable revenue mix, provider-hour yield, product margin, package economics, membership economics, and CAC payback.

MarginOS prevents IntelligenceOS from becoming a revenue vanity machine.

API Connection Required: API connection required via Boulevard POS / transactions, appointments, services, memberships, packages, products, staff attribution, payroll / scheduling, inventory, accounting / P&L, Meta Ads, Google Ads, GA4, phone platform, SMS/email, and manual lease / occupancy cost import.

Human Leverage Map

System detects, prioritizes, drafts, assigns, and tracks. Humans decide, speak, coach, approve, and secure the next commitment.

Commitment conversion points

Highest-value human work

Judgment

Trust, coaching, approval, escalation, relationship repair

Lowest-value human work

Memory

Sorting, routing, reminders, reports, re-entry, status chasing

Operating rule

4 fields

Owner, next action, date, and time

RoleLeverage LayerHighest-Value MomentsSystem OwnsHuman OwnsValue DestroyerInspection Question
Studio ManagerHighest enterprise-value human layerMorning inspection, Broken commitment review, Same-day coachingBroken commitment alerts, Queue priority, Huddle prepCoach the behavior gap, Assign recovery, Inspect completionManager becomes the memory layer, task chaser, or hero rescuer instead of making the system run.What broke, who owns recovery, and when will I inspect it again?
EstheticianTrust and treatment-plan layerSkin goal discovery, Treatment recommendation, Product recommendationRecommendation checklist, Missed recommendation detection, Treatment-plan statusBuild trust, Make the plan specific, Connect care to the client goalService ends without documented recommendation, product plan, rebook, or coordinator handoff.What recommendation was made, and what next commitment was created before checkout?
Studio CoordinatorRevenue-capture layerFirst live call, Missed-call recovery, Checkout commitmentDaily queue, Scripts, Client contextOwn the conversation, Secure the next commitment, Use premium languageCoordinator becomes transactional at phone or checkout instead of converting demand into the next commitment.Did the interaction create appointment, follow-up, rebook, membership, package, or recovery commitment?
Market LeaderManager-inspection layerDiagnose studio variance, Inspect manager inspection, Coach manager behaviorStudio variance view, Manager inspection completion, Weekly review builderCoach the manager, Protect the inspection chain, Compare studiosMarket Leader bypasses the manager and becomes a floating super-manager for frontline teams.Which manager behavior must change, and what manager commitment proves it is being inspected?
CEOFocus and capital-allocation layerInspect enterprise levers, Allocate focus, Sample evidenceEnterprise summary, Studio ranking, Market rankingDecide where to focus, Inspect the chain, Avoid anecdote chasingExecutive bypasses the operating chain and solves frontline issues directly.Which studio is leaking value, who owns correction, and what metric proves recovery?

Operating answer

Place humans at commitment conversion points, not administrative checkpoints.

The platform should remove memory, routing, reporting, reminders, and inconsistent interpretation from the field so frontline roles can focus on trust, judgment, coaching, and the next commitment.

Language standard

Direct, premium, results-focused, skincare-forward, and confident without pressure. No fear-based closing, medical guarantees, hard-sell tone, or discount-club membership framing.

Executive Decision Surface

CEO view of enterprise revenue, membership, churn, and studio risk. Imported from discovery unless a live source badge says otherwise.

CEO / Revenue OpsImported Discovery Data

Total revenue

$1,848,800

$1,911,300 forecast

Net active growth

254

363 new + 85 reactivated - 194 lost

Churn

4.3%

18% forecast risk

Commitment compliance

68%

55% broken recovery

Missed call recovery

57%

Recovered / missed calls

Imported Discovery DataAPI Connection Required

Imported from discovery: 7 of 9 studios missed the Week 1 shopper call.

API connection required via selected phone platform for live answer rate, missed calls, callback SLA, call recordings, and recovery analytics.

Show SourceOpen

Finding

Inbound Phone Capture Gap

Source

Hi_Skin_2_0_CEO_Weekly_Operating_Report_Week_1_Phase_3_2026-06-05.pdf

Source date

2026-06-05

Import status

Imported Discovery Data

Realtime requirement

API connection required for real-time analytics.

Required API

Selected phone platform API, SMS platform, Boulevard booking API

Confidence

High

Last imported

2026-06-13

Finding detail

7 of 9 studios missed the Week 1 shopper call, indicating a direct answer-rate and recovery gap.

Business implication

Warm inbound demand is being created but not consistently captured, recovered, or converted into booked revenue.

Profit lever

Recover warm inbound demand before it is lost.

Cost reduction lever

Reduce manual call chasing, manager follow-up burden, and revenue leakage from untracked missed calls.

Notes

Imported from executive discovery report. Baseline operating finding, not live operational analytics.

Studio Risk Ranking

StudioRevenueMembersNet GrowthLead Conv.Missed CallCommitmentsRiskAction
Scottsdale AZArizona$172,400398-328%39%46%Critical
Phoenix AZArizona$183,6004311032%47%52%High
Gilbert AZArizona$191,2004522036%53%64%Medium
MKT Heights TXHouston$198,4004692839%58%68%Medium
14th Street DCDMV$226,3005233744%60%69%Low
Mosaic VADMV$219,7005063743%63%74%Low
Rice Village TXHouston$205,8004873541%64%77%Low
Montrose TXHouston$214,5005124242%61%88%Low
Uptown Park TXHouston$236,9005484848%68%76%Low

Market Ranking

Houston

2016 active members

Low
Revenue$855,600
Lead conversion43%
Missed call recovery63%

Arizona

1281 active members

Low
Revenue$547,200
Lead conversion32%
Missed call recovery46%

DMV

1029 active members

Low
Revenue$446,000
Lead conversion44%
Missed call recovery62%

Net Active Member Growth Command Center

North Star formula: new members + reactivated members - cancellations.

254 enterprise net growth

New members

363

Demand converted into membership

Reactivated

85

Dormant demand recovered

Cancellations

194

Membership loss to inspect

StudioNewReactivatedCancellationsNet GrowthContribution
Scottsdale AZ24532-3-1%
Phoenix AZ31627104%
Gilbert AZ35924208%
MKT Heights TX398192811%
14th Street DC499213715%
Mosaic VA4413203715%
Rice Village TX4111173514%
Montrose TX4614184217%
Uptown Park TX5410164819%

Scottsdale AZ Studio Performance

Per-studio view for manager and market leader inspection. Demo placeholders until Boulevard and phone data are connected.

ArizonaCriticalDemo PlaceholderAPI Connection Required

Revenue

$172,400

$161,500 forecast

Net active growth

-3

24 new + 5 reactivated - 32 cancellations

Conversion rate

28%

22% membership conversion

Manager risk score

78

34% churn risk

Call answer rate62%
Pre-service contact rate58%
Commitment compliance46%
Rebook39%

Yesterday

  • - Revenue: $172,400
  • - Memberships: 24 new
  • - Rebooks: 39%
  • - Broken commitments: 1

Today

  • - 3 follow-ups due
  • - 39% missed-call recovery
  • - 35% product attachment
  • - 17% package conversion

Right Now

  • - Guests need next commitments
  • - Checkout handoffs require owner
  • - Treatment recommendations need inspection
  • - Recovery work due before close

Commitment System

Every opportunity needs owner, next action, date, and time.

Compliance

20%

Completed or recovered commitments

Broken

1

Requires recovery owner

Incomplete fields

0

Missing owner, action, date, or time

ClientTypeOwnerNext ActionDueStatusDemo Actions
Olivia GrantContactMiaCall back, confirm skin concern, and send reviewed booking link.2026-06-13 09:15Open
Camila StoneAppointmentMiaConfirm consultation and pre-service concern before arrival.2026-06-13 10:00Completed
Ava BrooksChurn SaveAnnaManager value-review call and same-week rebook.2026-06-13 12:30Open
Lena OrtizChurn SaveAnnaSend esthetician note and schedule routine reset.2026-06-12 16:00Broken
Maddie EllisReactivationMiaSend manager-reviewed 30-day routine reset message.2026-06-13 15:30Open

Orphaned Opportunities

No owner means no accountability. No next action means no movement.

1 orphaned
SectionClientReasonCommitment NeededRecommended OwnerNext Action
Recommendations without follow-upCamila StoneTreatment plan has at least one missed recommendation and no recommendation commitment.TreatmentStudio ManagerCreate follow-up commitment for missing product, membership/package, and rebook recommendation.

Missed Call Recovery

Workflow: missed call, SMS, booking link, owner, status, recovered.

CallerTimeSMSLinkOwnerStatus
Olivia Grant08:42SentSentMiaIn progress
Camila Stone09:15SentSentMiaRecovered

Mock SMS copy generator

Hi Olivia, this is Hi, skin Scottsdale. Sorry we missed you. Here is the fastest booking link, and I can help you choose the right facial today.

Lead Intelligence

High-intent leads are prioritized by score and next action.

LeadSourceCoordinatorContactBookingScoreNext Action
Olivia GrantMetaMiaNeeds follow-upNot booked91Call within 15 minutes and offer next available consultation.

Churn Risk Engine

Member risk is modeled from recency, frequency, product behavior, and membership age.

MemberAgeLast VisitFrequencyProductsRiskSave Action
Ava Brooks7 mo.51 days0.4/mo.0CriticalManager call today: acknowledge gap, rebook service, offer routine reset plan.
Lena Ortiz11 mo.38 days0.6/mo.1CriticalSend personalized esthetician note with next treatment recommendation.

Reactivation Engine

Dormant clients segmented into outreach windows with AI-ready placeholders.

Maddie Ellis

Really Good Facial

30 days

Your skin routine is right on time for a reset. We can help you keep the progress going this week.

Revenue Coordinator Daily Queue

Top revenue actions across churn saves, reactivations, missed calls, unbooked leads, treatment plans, and upgrades.

Top 4 Actions
PriorityTypeClientOwnerDueRecommended Action
CriticalChurn SaveAva BrooksAnnaNowManager save call and same-week rebook.
HighMissed CallOlivia GrantMiaNowCall back, confirm skin concern, send booking link.
HighUnbooked LeadOlivia GrantMiaTodayMove to high-intent lead sequence.
MediumReactivationMaddie EllisMiaTodaySend 30-day routine reset message.

Manager Inspection Console

Daily visibility into yesterday, today, right now, broken commitments, and coaching.

Anna

Next inspection: 2026-06-14

54 weekly score

Yesterday

  • - 2 broken commitments
  • - Negative Net Active Member Growth
  • - Missed call recovery below target

Today

  • - Ava Brooks churn-save call
  • - Olivia Grant booking recovery
  • - Maddie Ellis reactivation message review

Right Now

  • - Guest checkout handoff requires next commitment
  • - Coordinator queue has two due-now items
Broken commitments reviewed2
Coaching completedNo

Coaching question: What behavior was missed, what commitment was not created, and when will I inspect this again?

Market Leader Inspection Console

Market Leaders inspect managers, not frontline teams directly.

Arizona / Anna

Scottsdale is drifting because manager inspection is not converting broken commitments into same-day recovery.

Critical
Behavior to inspectMissed-call recovery and churn-save commitment creation.
Required actionRun the broken commitment review, create recovery commitments, and inspect completion by 4 PM.
Next inspection2026-06-14

Coaching question: Which client opportunity lacked owner, next action, date, or time before it broke?

First-Visit Conversion System

Greet, evaluate, tour, assess, propose, then create the next commitment.

Camila Stone

Commitment linked
greetevaluatetourassesspropose
Written care planNo
Product recommendationNo
Membership/package discussedNo
Rebook recommendedYes

Treatment Plan Monetization

Every guest is evaluated across service, booster, product, membership, package, rebook, and referral.

Camila Stone

Consultation

3 missed
BoosterProductMembershipPackageRebook

No booster recommendation, No product recommendation, No membership/package discussion

AI Insights Panel

Plain-English executive summaries from mock operating data.

Critical

Scottsdale AZ is critical risk due to -3 Net Active Member Growth, 34% forecasted churn risk, 62% call answer rate, and 46% commitment compliance.

What happened: Net Active Member Growth, churn, call capture, and commitment compliance are moving together.

Why it matters: Leakage without ownership turns into lower retention quality and weaker enterprise value.

Who owns it: Manager owns inspection; coordinator owns recovery tasks; Market Leader inspects manager behavior.

Metric to inspect: Commitment compliance and missed-call recovery before the next huddle.

  • - 32 lost members
  • - 39% missed-call recovery
  • - 58% pre-service contact completion
  • - 39% rebook rate

Open the Revenue Coordinator queue and clear churn saves plus missed-call recovery today. Each action needs owner, next action, date, and time.

Scottsdale AZ

Critical

Scottsdale is underperforming due to elevated churn, low call answer rate, and weak membership conversion.

Phoenix AZ

High

Phoenix revenue is at risk because churn pressure is rising faster than new member growth.

Houston

Low

Houston is the strongest market, led by Uptown Park membership conversion and stable retention.

SOP Copilot Placeholder

Seeded SOP answers only. This is ready to swap into a retrieval-backed copilot later.

Coordinator

SOP Copilot - Commitment System

Core rule: Every opportunity must have owner, next action, date, and time.

What to do: Create or update the commitment before the interaction is considered handled.

Commitment to create: Create the smallest next-step commitment that moves the client forward.

Manager inspection question: Which opportunity is missing owner, next action, date, or time?

Avoid: Do not mark an opportunity handled because someone talked about it.

Training + Certification Tracker

Advancement requires demonstrated behavior, not attendance only.

WeekModuleRoleStatusLevelEvidence
1Commitment FundamentalsStudio CoordinatorObservedExecuteCreated live owner, action, date, and time commitments during huddle.
2Phone + Follow-UpStudio CoordinatorIn ProgressUnderstandNeeds manager-observed missed-call recovery.
3Consultation + Treatment PlanEstheticianCompletedExecuteDocumented care plan and next commitment.
4Treatment Plan MonetizationEstheticianIn ProgressUnderstandProduct and rebook recommendation consistency not yet demonstrated.
7Manager Certification + SustainmentStudio ManagerObservedImproveReviewed broken commitments and coached behavior gap.

Audit Log + Data Protection

Drafts, inspections, and commitment transitions keep a visible operating trail.

Commitment created

2026-06-13T08:45:00-07:00

Revenue Ops: Created recovery commitment for Olivia Grant.

Commitment broken

2026-06-12T16:15:00-07:00

System: Lena Ortiz churn-save due time passed.

AI message drafted

2026-06-13T09:20:00-07:00

Mia: Draft-only missed-call SMS generated with placeholder-safe context.

Manager reviewed message

2026-06-13T09:26:00-07:00

Anna: Reviewed SMS before client-facing use.

Inspection completed

2026-06-13T10:30:00-07:00

Arizona Market Leader: Reviewed Scottsdale manager inspection gap.

AI safety rules

  • - Do not expose sensitive client identifiers in AI prompts.
  • - Do not store real medical details or generate medical claims.
  • - Do not auto-send AI-generated messages.
  • - Manager or authorized user must review client-facing AI content.

Admin / Data Settings

Integration state is explicit so mock data can be replaced cleanly.

Boulevard

Mock Data

Replace studio/member/booking seeds with Boulevard API or approved exports.

Powers: Members, Appointments, Treatment plans, Revenue

Mocked today: Studios, memberships, appointments, and revenue metrics.

Phone system

Mock Data

Replace missed-call seeds with phone provider webhooks and disposition events.

Powers: Phone Revenue OS, Missed call recovery, Callback SLA

Mocked today: Call log, recovered status, and SMS draft state.

Meta

Pending

Connect campaign/source data through Meta API.

Powers: Lead Intelligence, Source attribution

Mocked today: Lead source and quality score.

Google Ads

Pending

Connect lead source and campaign spend through Google Ads API.

Powers: Lead Intelligence, CAC proxy

Mocked today: Google Ads lead examples.

SMS

Mock Data

Keep draft-only until Twilio or approved SMS provider send gates are enabled.

Powers: Recovery, Reactivation, Save campaigns

Mocked today: Draft-only outreach messages.

Email

Pending

Connect approved ESP for draft campaigns and lifecycle sends.

Powers: Reactivation, Lifecycle nurture

Mocked today: No email sends, draft placeholders only.

Claude

Mock Data

Set ANTHROPIC_API_KEY and HISKIN_INTELLIGENCE_AI_PROVIDER=anthropic to enable model-backed insights.

Powers: AI Insights, SOP Copilot

Mocked today: Provider-agnostic placeholder insight adapter.

OpenAI

Mock Data

Set OPENAI_API_KEY to replace deterministic summaries with model-generated insights.

Powers: AI Insights, Draft generation

Mocked today: Deterministic summaries unless a key exists.

Data warehouse

Disabled

Future PostgreSQL, Supabase, Snowflake, or BigQuery analytics destination.

Powers: BI export, Forecasting, Cohorts

Mocked today: Typed in-repo mock data.

BI export

Disabled

Future Looker, Power BI, Metabase, or warehouse semantic layer export.

Powers: Executive reporting, Board reporting

Mocked today: On-page KPI cards and tables.

Training, certification, and people

Leadership readiness stays evidence-bound.

People, coaching, promotion watch, talent dossiers, executive focus, operating controls, and assessment queues remain part of the 2.0 operating page.

People Talent Dashboard

Built from the current Obsidian assessments and the CEO Control Tracker. Real people are ranked aggressively for attention, proof path, and operating risk; official scorecard fields stay evidence-bound.

People ranked

5

Assessment-derived order

Top promotion bet

Malauri

30-day proof path

Highest upside

Jasmine

Market leader test

Red risk signal

Taylor D.

Customer promise owner

Executive Talent Rollup

Talent, Training, Management Cadence, and Performance Standard

The next stage of growth requires frequency before greatness.

Thesis

Hi, skin has sales-capable, coachable talent. The larger gap is management frequency, training reinforcement, and inspection cadence.

Current Finding

The opportunity is not only external hiring. Existing internal talent can become stronger operators, sellers, managers, and studio leaders if the behavior is reinforced daily.

Core Issue

The company cannot expect daily revenue contribution, daily client conversion, and daily accountability from monthly reinforcement.

Operating Shift

Hire fast, qualify fast, train fast, inspect daily, coach directly, promote performance, and exit misalignment quickly.

Talent Standard

Sales focusService excellenceAccountabilityWarmthUrgencyDisciplineClient careCommercial awarenessCoachabilityEmotional control

Source: 02-People/Talent Assessments/00 Hi, Skin Executive Report - Talent, Training, Management Cadence, and Performance Standard.md

Daily huddle

7-10 min

Set target, behavior focus, ownership, client opportunities, blockers, and what must happen before close.

Daily micro-training

3-5 min

Build one behavior at a time: sales language, objection handling, rebooking, membership, client recovery, or follow-up.

Weekly focus

1 theme

Reinforce a single performance theme through the week and inspect adoption.

End-of-week recap

15-30 min

Close the loop between result, behavior, missed opportunity, coaching priority, and next weekly focus.

One-on-one development

Weekly to monthly

Develop individual performance, accountability, and skill without replacing daily huddles or weekly inspection.

CEO + Operations Decision Points

Will daily huddles become mandatory across every studio?
Who owns 3-5 minute daily training content?
What are the first four weekly focus themes?
What KPIs must be reviewed daily, weekly, monthly, and quarterly?
What is the minimum acceptable manager cadence?
Who owns talent calibration across studios?
How will leadership inspect whether managers are reinforcing the standard?

Talent Intelligence Dossier System

Leadership readiness and organizational capability assessment system. This is not an HR system.

Read 2026-06-10

Dossiers

22

Named individuals

Focus group

12

Executive first

Verified

4

Source-backed

Needs validation

16

Open records

Calendar gaps

22

Booking proof

Performance gaps

22

Validation proof

Team Tracker

Read

People Directory, Interview Tracker, Leadership Observations, Leadership Enrichment, and Organizational Chart tabs read from the live tracker.

Company-Wide Personnel List

Read

Copy of Company Wide Emails / SM Participation spreadsheet read on 2026-06-10 and normalized into company-wide-personnel-2026-06-10.json/csv with duplicate-name and blank-name cleanup flags.

Leadership Interviews

Partial

Existing local completed narratives and assessment guides are mapped where present.

Google Calendar Bookings

DATA REQUIRED

Calendar event search was not available in this connector session; event IDs or export are required for booking proof.

LinkedIn Research

Partial

Leadership Enrichment tab provides validated, partially verified, or needs-validation context. Missing LinkedIn URLs remain open.

Performance Data

DATA REQUIRED

No validated person-level performance data was present in the read-only source pass.

Decision Guardrail

LinkedIn context is never enough for hiring or termination recommendations. Assessment requires interview findings and validation requires performance data.

Aggressive Talent Ranking

Assessment-derived priority order for attention, proof path, and executive decision-making.

Not compensation scoring
RankPersonTierCallConfidencePriority ScoreDecision Rule
#1

Malauri Swindoll

Studio Manager

A1 - promote/test nowBest near-term internal promotion bet.High

92

Put her on a 30-day proof path before widening scope.
#3

Jasmine Long

Market leader candidate

B1 - highest upside, unverifiedHighest upside market-leader candidate if revenue math and manager replication test cleanly.Medium

74

Run the market leader assessment before assigning Texas growth ownership.
#4

Taylor Donkin

Operations / training owner

B2 - critical integrator, verify before relyingCritical operating-system gatekeeper; high leverage if the interview confirms ownership.Medium

72

Interview before assigning August readiness ownership or trusting rollout absorption capacity.
#5

Daryan Sandoval

Studio leadership candidate

B3 - bench candidate, revenue proof requiredPotential strong studio manager or market bench; not a market-leader call until revenue coaching is proven.Low

66

Classify only after membership coaching, missed-lead recovery, and underperformer-development probes.
#6

Taylor DiGiacomo

Brand / community operator

R1 - red risk signal, not promotion priorityUse as the diagnostic voice for customer-promise risk; do not treat as a promotion watch candidate yet.High

58

Name the customer-promise owner before increasing campaign pressure.

Talent Heat Map

Narrative readiness, risk signal, and required next action from Obsidian, sorted by rank.

Scores not invented
PersonRole / ScopeReadinessSignalScoreNext Action

Malauri Swindoll

Completed narrative

Studio Manager

Montrose / Houston Market

Strong emerging operatorGreen: study and share

High

Evidence coverage 92%

Use Promotion Watch List path to test training leader / market support readiness.

Jasmine Long

Assessment guide

Market leader candidate

Texas multi-unit operations

High-capacity regional operator; interview requiredYellow: coach and support

DATA REQUIRED

Evidence coverage 42%

Run 30-minute market leader assessment and score against operational scale criteria.

Taylor Donkin

Assessment guide

Operations / training owner

Training, recruiting, onboarding, customer experience, studio launches

High-leverage stakeholder; interview requiredYellow: coach and support

DATA REQUIRED

Evidence coverage 44%

Run Taylor Donkin call before August readiness score is trusted.

Daryan Sandoval

Assessment guide

Studio leadership candidate

Studio operations / revenue leadership assessment

Likely strong operator; revenue-leadership proof requiredYellow: coach and support

DATA REQUIRED

Evidence coverage 40%

Run assessment and classify as future market leader, strong studio manager, needs development, or role risk.

Taylor DiGiacomo

Completed narrative

Brand / community operator

Marketing, brand experience, studio conversion continuity

Useful voice; ownership gap exposedRed: correct and escalate

Narrative only

Evidence coverage 78%

Convert findings into a Decision Log owner assignment before increasing campaign pressure.

Promotion Watch

Four future-role signals now reflected in the tracker.

Malauri Swindoll

Studio Manager

Green: study and share

Senior Studio Manager -> Training Leader / Market Support

Taylor Donkin

Operations / training owner

Yellow: coach and support

Potential operating-system owner

Jasmine Long

Market leader candidate

Yellow: coach and support

Texas growth owner candidate

Daryan Sandoval

Studio leadership candidate

Yellow: coach and support

Potential studio manager / market bench

Source Discipline

What is live versus what still needs structured rows.

Obsidian source

clients/hiskin/executive-operating-workspace/obsidian-vault/Hi Skin Command Center/02-People/Talent Assessments/Assessment Tracker Source Map.md

DATA REQUIRED

People Roster, Leadership Assessments, Talent Heat Map, August Readiness, Promotion Watch List, Executive Talent Dashboard, and Talent Ranking are populated. Rank is a decision-priority layer; assessment dates, manager assignments, scored categories, readiness completion fields, and promotion owners still need verified evidence before official scoring.

Operating Control Map

Cross-assessment controls that should become tracker rows, decisions, or inspection cadence.

Owner gaps visible

Commercial-to-studio bridge

Executive + studio operating owner

Red: correct and escalate

Isa and Taylor DiGiacomo both expose a black box after booking.

Required Control

Define the feedback loop from campaign source to treatment recommendation, acceptance, membership, review, and LTV.

Manager cadence and coaching frequency

Studio managers + People

Green: study and share

Malauri shows the right manager behaviors; the broader system needs frequency before greatness.

Required Control

Turn manager instincts into daily huddles, weekly coaching, scorecards, and documented inspection.

Rollout absorption capacity

Operations / training

Yellow: coach and support

Taylor Donkin assessment must confirm who owns adoption and whether August 1 is realistic.

Required Control

Complete rollout absorption interview before trusting August readiness scores.

Texas revenue leadership bench

People + regional leadership

Yellow: coach and support

Jasmine and Daryan guides test revenue math, coaching, pipeline management, and change adoption.

Required Control

Run assessments and classify market leader, strong studio manager, needs development, or role risk.

Assessment Intelligence

The highest-signal read from each Obsidian assessment, plus the scorecard areas that still need evidence.

Malauri Swindoll

The people capability is ahead of the operating-system maturity. Malauri is already modeling many required behaviors, but they need to become company standard rather than individual manager instinct.

Green: study and share

Evidence Signals

  • Strong emerging operator with coaching orientation, KPI awareness, recognition culture, and consultative selling behavior.
  • Current manager identity is helping the team succeed; next evolution is building a predictable business unit.
  • Growth path points toward Senior Studio Manager and Training Leader / Market Support.

Operating Controls

  • Manager scorecard
  • Weekly/daily coaching loop
  • Recorded winning consultations
  • Multimedia training assets

Scorecard Focus

  • Sales Execution: Strong
  • Coaching Frequency: Strong
  • Team Development: Strong
  • Financial Ownership: Needs Development
  • Systems Scaling: Needs Development

Open Questions

  • Can her behavior be converted into a repeatable model for weaker managers?
  • What financial and forecasting coaching is required before expanded leadership scope?

Jasmine Long

Jasmine should be assessed as a high-capacity regional operator who may architect and scale performance across the Texas market, not as a studio manager.

Yellow: coach and support

Evidence Signals

  • The strongest signal is whether she naturally connects behavior to activity to conversion to revenue.
  • Interview should test quota attainment, manager capability, accountability systems, phone sales, and membership conversion.
  • A strong answer replicates excellence by documenting process, observing behavior, building playbooks, training managers, and measuring adoption.

Operating Controls

  • Texas market leader assessment
  • Revenue math probe
  • Phone-sales recovery plan
  • Manager playbook replication test

Scorecard Focus

  • Revenue Acumen: DATA REQUIRED
  • Multi-Unit Leadership: DATA REQUIRED
  • Coaching Ability: DATA REQUIRED
  • Data Literacy: DATA REQUIRED
  • Executive Presence: DATA REQUIRED

Open Questions

  • Can Jasmine drive results through other people across four Texas studios?
  • Can she quantify missed inbound opportunity impact and build the recovery system?

Taylor Donkin

Taylor Donkin is likely one of the primary integrators who can tell whether the company can operationally absorb Hi, skin 2.0 before August 1.

Yellow: coach and support

Evidence Signals

  • Assessment is designed to determine what breaks first, who owns adoption, and whether training muscle already exists.
  • Success criteria include ownership, manager coaching, training delivery, compliance measurement, resource needs, and August 1 realism.
  • The test is management and training infrastructure, not the phone system or SOP alone.

Operating Controls

  • Rollout absorption interview
  • Training capacity plan
  • Manager compliance measurement
  • August 1 readiness decision

Scorecard Focus

  • Adoption Ownership: DATA REQUIRED
  • Training Delivery: DATA REQUIRED
  • Manager Coaching: DATA REQUIRED
  • Compliance Measurement: DATA REQUIRED
  • Resource Needs: DATA REQUIRED

Open Questions

  • Who owns adoption after launch?
  • Is the manager layer strong enough to carry behavior change across nine studios?

Daryan Sandoval

Daryan may be a strong studio operator, but the assessment must determine whether she is a scalable revenue leader or primarily a hospitality/operations manager.

Yellow: coach and support

Evidence Signals

  • Scorecard tests revenue leadership, sales coaching, operational discipline, accountability, strategic thinking, change leadership, and executive presence.
  • The highest-value probes are membership coaching, inbound phone opportunity management, missed lead follow-up, underperformer development, and change adoption.
  • Recommendation bands classify future market leader, strong studio manager, needs development, or role risk.

Operating Controls

  • 30-45 minute leadership assessment
  • Membership conversion coaching probe
  • Missed-lead recovery probe
  • Market-leader recommendation band

Scorecard Focus

  • Revenue Leadership: DATA REQUIRED
  • Sales Coaching: DATA REQUIRED
  • Operational Discipline: DATA REQUIRED
  • Change Leadership: DATA REQUIRED
  • Executive Presence: DATA REQUIRED

Open Questions

  • Can Daryan diagnose revenue problems and coach behavior?
  • Does she drive adoption of Hi, skin 2.0 phone sales and esthetician-led conversion?

Taylor DiGiacomo

Taylor exposed the customer-promise continuity risk: marketing can move toward corrective skincare, but the studio sales system still defaults to legacy intro-offer behavior.

Red: correct and escalate

Evidence Signals

  • The missing role is ownership of the customer promise from ad to checkout.
  • Marketing can see clicks and bookings, but studio recommendation, acceptance, complaint, and review feedback are inconsistent.
  • Failure pattern starts with corrective demand and breaks through booking, open-concept expectations, esthetician confidence, checkout, membership confusion, and reviews.

Operating Controls

  • Ad-to-checkout owner
  • Closed-loop revenue feedback
  • Review root-cause dashboard
  • Treatment-card and checkout handoff standards

Scorecard Focus

  • Brand Experience: Strong
  • Community/Influencer Lens: Strong
  • Studio Conversion Ownership: Gap
  • Review Loop: Needs System
  • Customer Promise Continuity: Red Risk

Open Questions

  • Who owns the full customer promise from campaign to checkout?
  • Where does marketing expectation become studio execution friction?

Executive Focus Dossiers

Special-focus group for August rollout influence, sorted by operating folder.

Executive first
PersonFolderFuture StateReadinessPotentialRecommendationSupport Needed

Mark Elias

Founder & CEO

ExecutivePerformance Builder

High

Yellow - Developing

Successor CandidateObserveDecision gate packet, weekly rollout readiness review, and explicit escalation rules.

Shannon Ackley

Operations Executive / Head of Operations

ExecutiveCapability Builder

Medium

Yellow - Developing

High PotentialDevelopCadence map, manager compliance scorecard, and weekly operating review structure.

Cali Everts

Operations

ExecutiveCapability Builder

High

Yellow - Developing

High PotentialDevelopSource-of-truth map, person-level performance feeds, and operating-system adoption dashboard.

Taylor Donkin

Corporate Leadership

CorporateCapability Builder

Medium

Yellow - Developing

DevelopingObserveRollout absorption interview and training capacity plan.

Hallie Font

Corporate Leadership

CorporateTransformation Builder

Medium

Yellow - Developing

DevelopingObserveRole validation, field capability interview, and provider performance evidence.

Anna Mason Moore

Corporate Leadership

CorporateCommitment Builder

Medium

Yellow - Developing

DevelopingObserveCampaign-to-studio feedback loop, source-to-outcome reporting, and proof that paid acquisition creates retained members rather than only appointment volume.

Taylor DiGiacomo

Corporate Leadership

CorporateCommitment Builder

Medium

Orange - Intervention

DevelopingInterveneNamed ad-to-checkout owner, review root-cause dashboard, and closed-loop feedback.

Jasmine

Regional / Market Leadership

Market-LeadersPerformance Builder

Medium

Yellow - Developing

High PotentialDevelopMarket leader assessment, revenue math probe, and manager playbook replication test.

Jacci Guidali

Field / Market Leadership

Market-LeadersTransformation Builder

Medium

Yellow - Developing

DevelopingObserveIdentity validation and AZ field adoption assessment.

Cynthia Nelkon

Field / Market Leadership

Market-LeadersPerformance Builder

Medium

Yellow - Developing

DevelopingObserveDC market leadership interview, KPI ownership confirmation, and studio execution evidence.

Daryan Sandoval

Studio Manager

ManagersPerformance Builder

Medium

Yellow - Developing

DevelopingCoach30-45 minute leadership assessment and revenue-leadership proof.

Malauri Swindoll

Studio Manager

ManagersCapability Builder

High

Blue - Assessment Complete

High PotentialPromote30-day proof path, manager scorecard, and financial ownership coaching.

Talent Heat Map Output

Organization-wide dossier roster with evidence-bound readiness and recommendation posture.

NameMarketRoleValidationAugustRisk
Cali EvertsAll marketsOperationsVerifiedYellow - DevelopingExact manager branch unclear
Christina YbanezAll marketsManaging PartnerVerifiedYellow - DevelopingDirect operating branch needs validation
Mark EliasAll marketsFounder & CEOVerifiedYellow - DevelopingDecision cadence can block rollout if gates are not explicit
Shannon AckleyAll marketsOperations Executive / Head of OperationsNeeds ValidationYellow - DevelopingManager consistency
Cynthia NelkonDCField / Market LeadershipNeeds ValidationYellow - DevelopingNo validated public role match
Jacci GuidaliAZField / Market LeadershipNeeds ValidationYellow - DevelopingName/title mismatch in enrichment evidence
JasmineTXRegional / Market LeadershipNeeds ValidationYellow - DevelopingMembership sales systems
Malauri SwindollStudio level / Montrose / Houston MarketStudio ManagerNeeds ValidationBlue - Assessment CompleteFinancial ownership
Daryan SandovalStudio levelStudio ManagerNeeds ValidationYellow - DevelopingHospitality manager versus revenue leader
Anna Mason MooreAll marketsCorporate LeadershipVerifiedYellow - DevelopingLess likely to own final operating approvals
Hallie FontAll marketsCorporate LeadershipNeeds ValidationYellow - DevelopingRole scope not validated
Madison FedtAll marketsBrand Marketing ManagerPartially VerifiedYellow - DevelopingNot core decision authority
Taylor DiGiacomoAll marketsCorporate LeadershipPartially VerifiedOrange - InterventionNo single owner for ad-to-checkout promise
Taylor DonkinAll marketsCorporate LeadershipNeeds ValidationYellow - DevelopingManager inconsistency
Ashley ThompsonNeeds ValidationNeeds ValidationNeeds ValidationYellow - DevelopingRole, market, and reporting context missing
Brianna KilnerNeeds ValidationNeeds ValidationNeeds ValidationYellow - DevelopingRole, market, and reporting context missing
Carena HaileyNeeds ValidationNeeds ValidationNeeds ValidationYellow - DevelopingRole, market, and reporting context missing
Claudia ShanahanNeeds ValidationNeeds ValidationNeeds ValidationYellow - DevelopingRole, market, and reporting context missing
Karisma EvangelistaNeeds ValidationNeeds ValidationNeeds ValidationYellow - DevelopingRole, market, and reporting context missing
Lesleigh BaileyNeeds ValidationNeeds ValidationNeeds ValidationYellow - DevelopingRole, market, and reporting context missing
Libby CohenNeeds ValidationNeeds ValidationNeeds ValidationYellow - DevelopingRole, market, and reporting context missing
Payton DollisonNeeds ValidationNeeds ValidationNeeds ValidationYellow - DevelopingRole, market, and reporting context missing

Succession Map

Managers

Malauri Swindoll / Daryan Sandoval

Malauri has completed narrative evidence; Daryan requires revenue-leadership proof.

Market Leaders

Jasmine / Jacci Guidali / Cynthia Nelkon

Jasmine is the highest-upside Texas candidate; AZ and DC market leadership need validation.

Directors

Shannon Ackley / Cali Everts / Taylor Donkin

Operations and rollout ownership should be validated before director-level reliance.

Evidence Gaps

Mark Elias

Interview evidence, Calendar booking proof, LinkedIn URL / public role proof, Performance validation

Shannon Ackley

Identity / role validation, Interview evidence, Calendar booking proof, LinkedIn URL / public role proof, Performance validation

Cali Everts

Interview evidence, Calendar booking proof, Performance validation

Taylor Donkin

Identity / role validation, Interview evidence, Calendar booking proof, LinkedIn URL / public role proof, Performance validation

Hallie Font

Identity / role validation, Interview evidence, Calendar booking proof, LinkedIn URL / public role proof, Performance validation

Anna Mason Moore

Interview evidence, Calendar booking proof, Performance validation

Taylor DiGiacomo

Calendar booking proof, LinkedIn URL / public role proof, Performance validation

Promotion Watch List

Future leader signals that require proof paths before scale decisions.

Mark Elias

Enterprise rollout sponsor

Observe

Keep decisions tied to source evidence, readiness gates, and named operating owners.

Shannon Ackley

Rollout operating owner

Develop

Validate ownership model, reporting line, and manager-layer enforcement rhythm.

Cali Everts

Operating-system scale owner

Develop

Confirm branch ownership and connect operating controls to studio execution proof.

Taylor Donkin

Operating-system integrator if assessment confirms ownership

Observe

Complete rollout absorption interview and score change-readiness, training capacity, and management infrastructure.

Taylor DiGiacomo

Diagnostic voice for customer-promise risk

Intervene

Name the owner for the customer promise from ad to checkout and inspect handoffs across booking, studio, treatment card, and checkout.

Jasmine

Texas market leader candidate

Develop

Complete market leader assessment focused on quota attainment, manager capability, and revenue accountability.

Daryan Sandoval

Strong studio manager or market bench if revenue coaching is proven

Coach

Use the 30-45 minute assessment to test leadership, accountability, pipeline management, coaching, and change adoption.

Malauri Swindoll

Senior Studio Manager / Training Leader proof path

Promote

Install manager scorecard, weekly/daily coaching loop, and turn winning consultations into training assets.

Christina Ybanez

Executive alignment owner

Observe

Clarify approval boundaries and cross-functional decision rights.

Completed Assessments

Malauri Swindoll

Leadership candidate

Green: study and share

Strengths

  • Coaching mindset
  • Sales experience
  • Recognition builder
  • Team development focus

Risks

  • Financial ownership
  • Forecasting
  • Scaling through systems

Executive Read

The people capability is ahead of the operating-system maturity. Malauri is already modeling many required behaviors, but they need to become company standard rather than individual manager instinct.

Development Plan

Install manager scorecard, weekly/daily coaching loop, and turn winning consultations into training assets.

Source: 02-People/Talent Assessments/Malauri Swindoll - Studio Mgr Montrose TX.md

Taylor DiGiacomo

Customer promise loop risk

Red: correct and escalate

Strengths

  • Brand collateral
  • Community partnerships
  • Consumer mindset
  • Review awareness

Risks

  • No single owner for ad-to-checkout promise
  • Studio conversion architecture underbuilt

Executive Read

Taylor exposed the customer-promise continuity risk: marketing can move toward corrective skincare, but the studio sales system still defaults to legacy intro-offer behavior.

Development Plan

Name the owner for the customer promise from ad to checkout and inspect handoffs across booking, studio, treatment card, and checkout.

Source: 02-People/Talent Assessments/Taylor DiGiacomo.md

Assessment Queue

Taylor Donkin

Operating owner candidate

Yellow: coach and support

Strengths

  • Front desk workflows
  • Manager workflows
  • Training systems
  • Studio launch execution

Risks

  • Manager inconsistency
  • Training capacity
  • Reporting visibility
  • Resistance to behavior change

Executive Read

Taylor Donkin is likely one of the primary integrators who can tell whether the company can operationally absorb Hi, skin 2.0 before August 1.

Development Plan

Complete rollout absorption interview and score change-readiness, training capacity, and management infrastructure.

Source: 02-People/Talent Assessments/Taylor Donkin.md

Jasmine Long

Market leader candidate

Yellow: coach and support

Strengths

  • Multi-unit operations
  • P&L ownership
  • Store openings
  • Team leadership

Risks

  • Membership sales systems
  • Phone sales rigor
  • Data-driven coaching
  • Pipeline management

Executive Read

Jasmine should be assessed as a high-capacity regional operator who may architect and scale performance across the Texas market, not as a studio manager.

Development Plan

Complete market leader assessment focused on quota attainment, manager capability, and revenue accountability.

Source: 02-People/Talent Assessments/Jasmine Long.md

Daryan Sandoval

Strong studio manager candidate

Yellow: coach and support

Strengths

  • 6+ years studio leadership
  • Membership business exposure
  • Retail sales exposure
  • Service operations

Risks

  • Hospitality manager versus revenue leader
  • Phone opportunity follow-up
  • Membership conversion coaching

Executive Read

Daryan may be a strong studio operator, but the assessment must determine whether she is a scalable revenue leader or primarily a hospitality/operations manager.

Development Plan

Use the 30-45 minute assessment to test leadership, accountability, pipeline management, coaching, and change adoption.

Source: 02-People/Talent Assessments/Daryan Sandoval.md

Source of truth + decision velocity

Governance is part of the page, not a back office appendix.

Imports, automation rules, decision blockers, coaching signals, recognition signals, and source confidence stay attached to the operating work.

CSV-first MVP

Import + Export Staging

Upload

CSV or Google Sheets export

Preview

Column mapping and validation

Commit

Import batch, duplicate keys, rollback metadata

Govern

Confidence labels and manual override reasons

Imports stay staged with batch IDs, duplicate detection, rollback metadata, and confidence labels.

Phase 3 Automation Foundation

Workflow Automation Audit

Automations create internal operating movement only: queue items, tasks, dispositions, follow-ups, manager reviews, exceptions, recognition prompts, coaching triggers, decision logs, and audit records.

RuleModuleOwnerDuplicate KeyEnabledSafety Boundary
New Client Queue AutomationClient Revenue Lifecycle OSstudio coordinatorappointment_idYesInternal task creation only. No external messages.
Manual Call Attempt + DispositionPhone Revenue OSstudio coordinatorlead_id_call_reason_due_dateYesManual call logging only. No Twilio, SMS, or email.
Manager Member Relationship QueueMembership Retention OSstudio managermember_id_touch_type_due_dateYesInternal manager task only. No automated client communication.
Accepted Plan to Checkout PackageTreatment Plan + Checkout Execution OSstudio coordinatortreatment_plan_acceptance_idYesInternal checkout package only. No Boulevard write, cart, invoice, or charge.
Not Enrolled to Recovery QueueClient Revenue Lifecycle OSstudio coordinatorclient_id_recovery_triggerYesInternal recovery task only. No SMS, email, or external follow-up sent.
Recognition Prompt AutomationRecognition OSstudio managerbehavior_metric_owner_dateYesInternal recognition prompt only. No Slack send.
Decision Velocity BlockerDecision Velocity OSexecutiveblocker_category_source_entityYesInternal decision log only. No external notifications.

Decision Velocity

Open Blockers

Open Decision Count

3

Average Decision Age

2.4 days

Owner Assignment Rate

92%

Recognition + Reinforcement

Behavior to Repeat

Best Practice Candidate
Who deserves recognition?
Brooke and the Montrose Studio Coordinator
Behavior that created result
Created a clear 90-day plan, got client acceptance, and moved the package to checkout the same visit.
Metric impacted
Accepted Plan -> Enrolled Client %
Route signal
Highlight best practice from green studios.

Coaching + Inspection

Observable Behavior

Scheduled
Employee
Provider team
Behavior
Two appointments reached consult complete without a long-term recommendation.
Standard
Every consult should include a clear service, booster or infusion, and membership or 90-day path when appropriate.
Impact
Treatment Plan Commitment Rate and Commitment-to-Close Rate are harder to inspect.
Required Change
Use the Treatment Plan Engine before client wrap-up and document Not Today when the plan is not accepted.
Follow-Up Date
2026-06-08
Route signal
Resolve unresolved decisions blocking execution.

Queue Summary

QueueOwnerDue RuleOpenStatus
CSV ImportsadminOn refresh4Green: study and share
Needs ReviewadminBefore dashboard use13Yellow: coach and support

Queue Summary

QueueOwnerDue RuleOpenStatus
Past Due DecisionsexecutiveNow3Red: correct and escalate
Blocker Reviewsdirector48 hours4Yellow: coach and support

Source of Truth

Client Record, Task, Opportunity, Workflow Event, Import Batch, DecisionLog

Confidence labels, owner, refresh timestamp, and override reason required.

Final CTA

Start with the next visible owner, queue, and decision.

This consolidated page is the primary Hi, Skin 2.0 OS surface. Legacy role URLs remain available, but navigation now points into the one-page flow.